IAG’s content studio Co.Lab, developed with rostered agency CHE Proximity, has appointed Robin Feiner to the newly-created role of creative and copy lead.
Co.Lab has been in operation for around 12 months and was built as an “in-house/out house” content studio model in partnership with CHE Proximity.
The appointment of Feiner is a new role in response to the internal demand of Co.Lab creative services and the commitment to creativity and speed to market for both customers and staff alike.
The Co.Lab team consists of designers, videographers, copywriters, as a full studio that services all of IAG, funded by marketing.
Co.Lab works with all agency partners including brand agency The Monkeys, 1:1 Agency CHE Proximity, PR Agency Thinkerbell, Media Agency Mindshare and Sponsorship agency Havas Entertainment.
Co.Lab also services all IAG departments and have created for many different divisions within IAG.
Feiner started his career at Lowe Worldwide before creative stints at BWM Sydney, Publicis Mojo Auckland and Leo Burnett Sydney. For the last 12 years he has been consulting to agencies the likes of Saatchi & Saatchi, Ogilvy, The Monkeys, Droga5, Innocean, Naked, JWT Melbourne, FCB and Host.