Hyundai Tucson has your back in the bush in latest national campaign via Innocean Australia


Hero-Shot1.jpgPutting the Hyundai Tucson through its paces, Hyundai has unveiled its ‘Made For It. Even If You’re Not’ campaign via Innocean Australia, to promote the confident and capable Tucson SUV.

The national campaign highlights the many reliable capabilities of the Tucson whilst also showing off its more refined qualities, including remote start and the ability to set the car’s interior temperature remotely from an app in the palm of their hand.

Acknowledging that the medium SUV category is one of the most competitive, Innocean’s remit was to demonstrate, in an authentic and honest way, how the Tucson’s durable driving credentials and tech-savvy luxuries benefit and resonate with an audience that lives in the city.

Shot-1.jpgSays Chris Wilson, creative, Innocean: “People don’t really test their SUVs in the wild. There are way more SUVs in the Bondi Junction Westfield carpark than there are in the bush.”

Adds Roy Leibowitz, creative, Innocean: Shot-2.jpg“That’s why the couple in our spot are a bit like us, more comfortable pitching an idea about a tent than actually pitching a tent.”


Says Bill Thomas, director of marketing, Hyundai Australia: “A lot of people who buy SUVs live in the city, but love the option to go off-road occasionally. Our campaign shows the Tucson being put through its paces and makes you think – if it’s tough enough to handle the country it can certainly look after you in the city.”

Launched this month, the campaign runs across broadcast, print, digital, cinema and point of sale.

Client: Hyundai Motor Company Australia

Director of Marketing: Bill Thomas

GM, Marketing Comms: Andrew Knox

Product Marketing Manager: Helen Gilmartin

Marketing Specialist: Lisa Yau

Creative Agency: Innocean Australia

Executive Creative Director: Steve Jackson

Creative Director: Dan O’Connell

Creative Team: Chris Wilson & Roy Leibowitz

Group Account Director: Philip Sherar

Planning Director: Damian Damjanovski

Account Director: Vincent Pled

Producer: Craig Sloane

Production Company: Goodoil Films

Director: Fiona McGee

Producer: Claire Richards

Executive Producer: Sam Long

DOP: Shelly Farthing-Dawe

Editor: Mark Burnett @ The Editors

Post Production & VFX: Fin Design

VFX Supervisor: Stuart White

Lead Compositor: Drew Downes

VFX Producer: Emily Newbould

Colourist: Andrew Clarkson

Production Design: Shane Bennett

Sound Design: Simon Lister @ Nylon Studios

Music: Lemonheads ‘Outdoor Type’