Hybrid business orientated film studio ‘Associates’ officially launches in Collingwood

Hybrid business orientated film studio ‘Associates’ officially launches in Collingwood

Founded by director Hamish MacGregor, colourist Ted Deacey and producers Grace Quinn, Lauren Nichols and Sophie Booth (collectively a.k.a. Pork Store) new film studio ‘Associates’ has officially launched in Collingwood. The studio aims to bridge the gap between creativity and financial expertise.


Short films produced and/or graded at the studio are slated for world premieres at Tribeca, SFF, MIFF and St Kilda later this year – suggesting their economic based approach is providing dividends.

Recent campaigns for Maybelline, Nike, Crumpler and Country Road have also passed through the studio, as well as music videos for Genesis Owusu, King Gizzard, Mildlife and Amyl & The Sniffers.

Says Booth: “While we’d love to believe our success is 100% derived from unbridled creativity and talent, realistically money makes the world go round. Our mutual backgrounds in finance allows us a unique market based perspective and approach.”

Echoing this sentiment, Nichols says: “The production of campaigns and film is deeply tied to the phenomenon of supply and demand — we can read the ripples of the market and adjust our outputs accordingly.”

Says Deacey: “If cash is king, you could call us all Charles.”

To get in touch with, or to see some of the work out of Associates, head to: