HP helps families get real this Xmas in new spot via Goodby, Silverstein & Partners, San Francisco


The average family spends over 250 hours on screens during the holidays. So HP is helping families get real in its latest spot from Goodby, Silverstein & Partners, San Francisco.


Directed by Academy Award winner Michel Gondry, the film rewrites the classic carol ‘The 12 Days of Christmas’, showing a young girl watching a surreal screen-obsessed world of “teens-a-texting” and “lads-a-liking.” But with a little help from a printer, the world is transformed into 12 days of real time, with “sisters spinning” (paper dreidels), “fellas flying” (paper airplanes) and something called “oreejami”.

Client: HP

Agency: Goodby Silverstein & Partners
Creative Co-chairman and Co-founder: Rich Silverstein
Creative Director: Will Elliot
Associate Creative Directors: Daniel Righi and Kurt Mills
Copywriter: Sydney Lindsey
Art Director: Jelena Kolomejac
Broadcast Producer: Rachel Saxon
Head of Brand Strategy: Bonnie Wan
Sr. Brand Strategist: Marisa Perazelli
Brand Strategist: Briana Patrick

Director: Partizan Michel Gondry
Producer: Raffi Adlan
Managing Director/Exec Producer: Lisa Tauscher
Head of Production: Kelly Martin
DP: Shawn Kim
Production Designer: Maxwell Orgell

Production Services Company: Division Productions

Editorial: Exile Kirk Baxter
Editor: Rex Lowry

Creative Director/VFX Supervisor: The Mill LA Glynn Tebbutt
Creative Director/VFX Supervisor: Jason Mortimer

Music Production & Sound Mix:Squeak E. Clean Studios
Executive Creative Director: Sam Spiegel
Arrangers & Composers: Lydia Davies and Lucas Cantor

Executive Creative Producer (Sydney): Karla Henwood
Executive Producer (L.A.): Christina Carlo
Sound Designer & Mixer: Drew Fischer
Choir Director: Lena Gabriel
Licensing Manager: Chelsea Ramsden
Producer: Blade Thornton
Production coordinator: Colby Smalzel