Hoyne Design rebrands Hudsons Coffee – embraces spirit of popular independent cafes


hudson1.jpgHoyne Design Melbourne has repositioned and rebranded Australian franchise Hudsons Coffee.

The new brand embraces the spirit of popular independent cafes, and moves away from the pedestrian aesthetics of large coffee shop chains.

A new mindset around quality and perfection is projected through the strapline ‘A little love in every drop’.

The brand’s pilot store can be seen at Melbourne Airport’s international terminal.



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