Howatson+Company has scored a Silver Lion in the Cannes Brand Experience & Activation Lions, at a ceremony in Cannes.
The agency has picked up the Silver Lion for its ‘Rejected Ales’ work for Matilda Bay.
In the Brand Experience & Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 1,919 entries were received and 57 Lions awarded by the jury: 9 Gold, 20 Silver and 27 Bronze.
The Grand Prix went to ‘The Unfiltered History Tour’ for VICE Media, by Dentsu Creative, Bengaluru / Dentsu Creative, Mumbai / Dentsu Creative, Guragaon. This was the second Grand Prix of the week for this piece of work, an unofficial guide to the British Museum’s disputed artefacts, which also took home the coveted trophy in the Radio & Audio Lions.