Howatson+Company named one of the world’s top 8 agencies in Contagious Pioneers list 2024

Howatson+Company named one of the world’s top 8 agencies in Contagious Pioneers list 2024

Howatson+Company has been named one of the world’s top agencies in global marketing publication Contagious’ 2024 Pioneers list, recognising the top 8 agencies around the world that are setting the standard for innovation and creative excellence in marketing.


Howatson+Company was recognised for campaigns including Maurice Blackburn ‘Exhibit A-i’, Lord Nelson Brewery ’35+’ and Modibodi ‘I’m Dying Inside’.

The 2024 winners (in alphabetical order) are:

·        BETC Paris
·        Colenso BBDO, Auckland
·        GUT Buenos Aires
·        Howatson+Company
·        Lucky Generals, London
·        Ogilvy India, Mumbai
·        Rethink, Toronto
·        Uncommon Creative Studio, London

Contagious selects Pioneer agencies by rigorously analysing the work featured on its online intelligence tool, Contagious IQ.

Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass our rigorous editorial filter. The Pioneer agencies are those that had the most campaigns featured on Contagious IQ over the past year, cross-referenced against metrics such as the number of different clients represented across their body of work, and whether the campaigns were selected as ‘Editor’s Picks’ or chosen for more in-depth coverage.

Says Chloe Markowicz, editor, Contagious: “At Contagious, we only concern ourselves with the very best marketing in the world. So having a single campaign featured on the Contagious IQ platform is already high praise for any agency, but to be ranked a Contagious Pioneer signifies that an agency has consistently achieved excellence.

“Our 2024 Pioneers agencies have created work that stands out as the most creative, innovative and effective in the industry. They deserve recognition for campaigns that demonstrate breakthrough-thinking and set a new creative standard, exhibiting what future-facing marketing should look like.”