How To Impact ventures into new territory with the hiring of Guy Hudson as innovation director

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How To Impact Innovation Director Guy Hudson.jpgAustralian innovation consultancy, How To Impact, is building its senior team in response to increasing demand for ‘intrapreneurialism’ and business model innovation, with the appointment of Guy Hudson (left) to the newly created role of innovation director.

Hudson brings 10 years of experience as an entrepreneur and strategic advisor to the company, having worked with a raft of both private companies and governments. He has engineered environments of innovation within organisations developed new markets and built pioneering products across Latin America, Europe, the Middle East and Asia. Prior to joining How To Impact, Guy worked at specialist advisory firm Founders Forum consulting to some of the world’s leading companies.

How To Impact’s managing director, Matt Whale, said that Hudson will add fresh thinking and help shape the consultancy’s future projects.

Says Whale: “How To Impact has been providing innovation strategy and delivering major innovation projects for close to a decade, and our client base of established and progressive organisations is always looking for expert counsel on their innovation frameworks and strategies.

“Guy’s extensive experience with startups will allow us to tap into Australian businesses’ desire to harness the benefits of open innovation and entrepreneurship within their organisations, and to fast-track disruptive innovation.”

Hudson said he is thrilled to be joining the How To Impact team, which is renowned for delivering industry defining work: “I have been blown away by the enthusiasm and ambition of the multi-disciplinary team that Matt has brought together. How To Impact not only helps its clients to develop great products and services, but also builds new thinking into the core of their businesses. That is something I cannot wait to be a part of and help drive in the years ahead.”

How To Impact will also soon unveil a national study of innovation attitudes and the ‘Positive Ambiguity’ required to develop effective new ideas – a collaboration with the UNSW Science of Innovation lab. The initial findings will be announced at an event within the Vivid Ideas program, and are set to represent a significant turning point for how individuals and businesses think about innovation.

Unlocking Your Grey Zone: How Positive Ambiguity Can Help You Thrive in an Uncertain World will take place 2-4pm, Wednesday 14 June, at the Museum of Contemporary Art. Tickets start at $15 and are available from