Host/Havas Sydney scores Silver Lion in the Cannes Creative Strategy Lions
June 23 2022, 5:33 am | | No Comments
The winners for the Cannes Creative Strategy Lions have been announced and Host/Havas Sydney has picked up a Silver Lion for its ‘Crime Interrupted’ work for The Australian Federal Police.
In the Creative Strategy Lions, 574 entries were received and 19 were awarded by the jury: 3 Gold, 6 Silver and 9 Bronze.
The Grand Prix went to ‘The Breakaway: The First Ecycling Team For Prisoners’, for Decathlon, by BBDO Belgium, Molenbeek-Saint-Jean.
Creative Strategy Lions Jury President, Chrissie Hanson, Global Chief Strategy Officer, OMD, Global, commented “We believe that the work we elevate to a Grand Prix sends a signal about the values that our industry should hold, and therefore the Decathlon Sports for Prisoners (Belgium) represents the brave and socially conscious moves that are possible when the strategy, media, and retail activations flow directly from the core brand purpose.”