Honda turns to The Isley Brothers to prove CR-V hybrid smoothness in new campaign via Special

April 2 2026, 9:53 am | BY Ricki Green | No Comments

Honda Australia has launched a new campaign highlighting the smooth driving experience of its CR-V hybrid, via its agency village including Special, Zenith Media, Burson and WiredCo.

 

The campaign introduces the 2026 Honda CR-V, which sees the brand’s e:HEV hybrid technology expanded across the range, lowering the entry point for hybrid buyers.

At the centre of the work is a single-take execution designed to demonstrate the vehicle’s smoothness. A record player was mounted to the roof of the car as it travelled through regional New South Wales, playing music that was captured live through the vehicle’s sound system without skipping.

The campaign will roll out across film, digital and in-dealership channels, supported by PR, media and social.

Client: Honda Australia
General Manager Brand, Marketing & Digital: Eva Barrett
Head of Marketing: Terri Golder
Marketing Comms Manager: Sylvia Chew
Marketing Campaign Specialist: Bronte Sassella
Marketing Coordinator: Hayley Pepper
Creative Manager: Glenn Gibbons

Creative Agency: Special
CEO/Partners: Lindsey Evans & Cade Heyde
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
National Managing Director: Sasha Firth
National Head of Production: Tash Johnson
Strategy Director: Sam Butcher
GCDs: Sian Binder, Lea Egan
Creative: Harry Roth
Executive Producers: Tania Jeram, Wendy Gillies
Senior Producer: Di Williams
Head of Design: Adam Shear
Finished Art: John Rivera
Team Lead: Kelly Larken
Senior Business Director: Marnie Dunn
Business Manager: Madeleine Williams

Director: Kiku Ohe
Production Company: Rabbit
Partner / Executive Producer: Lucas Jenner
Partner / Managing Director / Executive Producer: Alex Hay
Producer: Katrina Maw
D.O.P: Jeremy Rouse
Editor: Ryan Boucher, The Editors
Grade: Yoomin Lee, Company 3
Online / VFX: Fin Design & Effects
Sound Design: IXYXI 
Mix: Sonar Music
Music licensing: Level Two Music
Song: ‘Smooth Sailin’ Tonight’ by The Isley Brothers

 

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