Melbourne creative agency DPR&Co has launched an integrated spring campaign for Honda’s lawn and garden range.
The campaign, which parodies the movie “Field of Dreams”, airs nationally on free-to-air TV and digital from tonight. It’s supported by a series of social activations, all aimed at connecting with the pride Honda owners have for their gardens.
Says Susan Barca, manager – marketing power equipment and marine from Honda MPE: “Our audience loves sport and they love their gardens. They consider themselves the ‘groundkeepers’ of their own domain just like our hero in this campaign.”
Says Richard Ralphsmith, founder and ECD, DPR&Co: “Aussie men who buy Honda garden equipment want to create their own field of dreams. But the question is, if they build it, who will come?”
Executive Creative Director: Richard Ralphsmith
Art Director: Laurence Punshon
Copywriter: Michael Harris
Producer: Lisa Ramsey
Production House: Piglet
Director: Robby Douglas Turner
Producer: Tony Ashmore
Editor: Gary Woodyard