Honda is a ‘Force for Nature’ in latest campaign for its 36V battery range via TRP

Honda Australia has launched a new campaign to highlight its new 36V battery range via TRP.

The spot follows a man unleashing a powerful force on his backyard, with Honda’s battery powered equipment in hand. With the snap of Honda’s powerful new 36V battery, he summons a wind that can move heaven and earth.

Says Cameron Cuthill, head of brand integration, Honda Australia: “As the market for battery powered lawn and garden products expands, Honda’s new 36V battery range is perfectly positioned to offer consumers an unbeatable mix of high spec and affordable pricing. The range includes a brand-new blower, hedge trimmer, line trimmer, 2Ah battery, standard charger and much anticipated chainsaw for future release.”

Says Kyle Ross, head of strategy at TRP: “When it comes to battery performance in lawn and garden products, there is one thing on everyone’s mind: power. And Honda’s new battery range isn’t just powerful, it’s a force for nature. This campaign shows Honda’s new battery range as a superpower, letting you control anything in your backyard.”

The campaign launches nationally from November across Finecast, online video, display and social media.

Client: Honda
Cameron Cuthill: Head of Brand Integration
Glyn Griffiths: Advertising and Events Manager
Tiffani Smith: Marketing Coordinator

Creative Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Prue Cumming: Account Director
Margaret Hooper: Producer
Tom Markovich: Head of Creative
John Fazio: Senior Copywriter
Aaron Lipson: Senior Art Director

Production Company: Good Oil
Director: Isaac Bell
Producer: Nick Kelly    
Executive Producer: Andrew Mclean / Simon Thomas
D.O.P: Crighton Bone
Editor: Luka Turjak
Post Production: Stu Bedford
Production Design: Ben Witter
Sound: Liquid Studios

Media Agency: Wavemaker