Honda ‘Grrr’ creator Richard Russell announced as international guest tutor at Copy School

Richard Russell has been announced as the international guest lecturer for Copy School, running in Sydney this Monday November 9 and the following week in Melbourne from Monday November 20.

There are still some spots remaining so book now at copyschool.org.

Russell’s best-known work was produced at Wieden + Kennedy, where he was responsible for much of the early years of the world-renowned Honda ‘Power of Dreams’ campaign – from the brand book that won the pitch, to the ‘OK Factory’ launch commercial, to the launch Print and Radio, to the later ‘Banana’ print ad, and the Diesel ‘Grrr’ TV spot – which is so famously successful it has its own Wikipedia page.

In 2010, ‘The Power Of Dreams’ was voted ‘Campaign Of The Decade’ by Campaign magazine.

Russell joins the stellar line-up of Sydney tutors (and Melbourne’s next week).

Monday morning
Andy Flemming, Creative Lead, 72andSunny: What Makes a Great Copywriter? (Mon 9am-10:30am)
Georgie Waters, Senior Copywriter, M&C Saatchi: The Basics (Mon 11am-12:30pm)

Tuesday morning
Dee Madigan, Owner and Executive Creative Director, Campaign Edge: Resilience (Tue 9am-10:30am)
Jonathan Kneebone, Founder and Creative Partner, The Glue Society: Dialogue (Tue 11am-12:30pm)

Wednesday morning
Jenny Mak, Creative Partner, DDB and Heather Sheen, Head of Planning, R/GA: Empathy, Strategy, Persuasion (Wed 9am-10:30am)
Barbara Humphries, Executive Creative Director, The Monkeys: Presenting (Wed11am-12:30pm)

Thursday morning
Ralph Van Dijk, Creative Director and Founder, Eardrum: Selecting and Directing Talent (Thu 9am-10:30am)
John Bevins, Writer, Copy School co-chair: Topic to be decided by students (Thu 11am -12:30pm)

Friday morning
Esther Clerehan, Creative Talent Specialist CLEREHAN: Finding your Strengths and Working to them (Fri 9am-10:30am)
All Student Presentations of unonerous assignments (Thu 11am -12:30pm)
Graduation Lunch