HomeStart Finance reappoints Showpony as advertising agency partner

(Pictured L-R: Jamie Scott, Andrew Mills, Parris Mesidis)

HomeStart Finance is strengthening its commitment to make home ownership a reality for more South Australians following its reappointment of Showpony as its brand, marketing and advertising agency partner.

HomeStart chief executive officer, Andrew Mills, is excited for the opportunities this ongoing partnership can achieve: “Showpony has demonstrated a strategic understanding of HomeStart, including the aspirations and needs of our customers, and proven ability to bring the dream of home ownership to life through strong creative campaign executions.

“We’re pleased to continue to work on building our brand with Showpony, following on from the successful Future You and Closer campaigns in the past nine years.

“Key to making this appointment is our shared passion for helping as many members of our community as possible to achieve their dream of owning their own home.”

Showpony’s appointment follows a thorough, competitive pitch process which attracted significant agency interest in HomeStart’s account.

Says Parris Mesidis, group creative director, Showpony: “We are both ambitious organisations that want to set the standard in our respective fields.

“We both want to innovate, to have a positive impact and to achieve things that others might think are impossible. Making those ambitions a reality is so much easier when you partner with like- minded people.”