Home loan industry disruptor Athena appoints Jaywing to full digital media account

Online home loan challenger brand Athena has appointed data science-led marketing agency Jaywing to deliver a full-service digital acquisition strategy across the Australian market.

After a highly successful launch of Athena Home Loans in February 2019, the scope of the engagement has expanded from search to full digital media services underpinned by their data offering.

Jaywing’s team will be driving strategy, planning and execution across Athena’s SEM, SEO, paid social, display, and will be responsible for driving new customer acquisitions across these channels.

Says Chris Pittham, managing director, Jaywing: “Athena is a fantastic and innovative challenger brand that is disrupting the industry by actively helping their customer to pay off their home loans faster. The Athena team have a fast-paced, data-driven, test and learn approach and are exactly the kind of people we love to work with.

“Since Athena entered the market, they have been taking on the big banks with their low rates, easy online application process and customer-first focus. We are overwhelmed to be now chosen to handle all of their digital media services.”

Says Natalie Dinsdale, chief marketing officer, Athena: “The team at Jaywing operate as an extension of our internal marketing team. They are completely transparent, match our pace and best of all, they love to challenge the norm, which aligns perfectly with the Athena brand. Their full-service offering is both end-to-end and underpinned by a data-driven approach which includes measurement, forecasting, trend identification and optimisation which ultimately drives results. With this offering, we couldn’t have picked a better agency to take on the home loan industry with.”