Hisense Australia has announced its new brand campaign, ‘Hisense, How Good’ launching across TV and digital this week via Mustard Creative.
Kick starting with two television commercials that have premiered on free-to-air TV and digital, the new campaign aims to celebrate the simple, yet surprising moments created by Hisense’s new range of innovative products made available this year.
Says Andre Iannuzzi, head of marketing, Hisense Australia: “‘How Good’ is a feeling and a state of mind, a winning moment and the little details that surprise and delight consumers. Our TVCs aim to demonstrate the many ways in which Hisense products make life easier for our customers.”
The national television commercial campaign is led by a partnership with Seven Network beginning this month and is supported by a high-reaching placement during the AFL. Pay TV and online video (OLV) placement will also be utilised as part of the media buy.
Says Iannuzzi: “From voice control that saves you having to find the remote to switch off the TV in the morning rush, to a 5.5-star energy efficient fridge taking the pressure off electricity bills, this campaign is about celebrating Hisense’s smart solutions. Our range of high-quality televisions and appliances are packed with the latest technology and features that make life a little bit easier and more enjoyable for consumers.”
‘How Good’ will form the foundation for the company’s retailer activations, in-store point of sale and consumer competitions.