H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across its teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio Gen C to develop its global creative platform.
The campaign celebrates a love of humans, launched with a film that features H&H Group team members and their families, in a powerful and emotive montage supporting the tagline “For the Love of Humans.”
This global campaign was built across H&H Group offices in Melbourne and China, with the stunning short film voiced by Swisse brand ambassador, Nicole Kidman.
Says Sarah Chibnall, group director – communications and sustainability, Health and Happiness Group: “Everything H&H Group does centres on making people’s lives better, so the creative platform “For the Love of Humans” formed the perfect message of what we do. Articulating this gave us the clarity and confidence to roll this campaign out across everything from internal communications to outward facing elements.
“The creative platform does a pivotal job of bringing together the sentiment at our core and our mission across all of the Group’s consumer brands.”
Says Jack White, managing director of Gen C: “We’ve worked with the H&H team for several years, creating digital content and campaigns for Swisse and now the broader Group. It’s been a privilege to continue developing such strong and meaningful work for their brands.
“A solid creative foundation is so important and was crucial in this case to anchor the work via a single emotional thread. Whilst H&H’s consumer facing brands are well-established, this was an exciting opportunity to go through the process of crystalising the first Group campaign, and bringing to life the lesser-known parent brand. It was really important to get that statement right and I feel confident that we did.”
To find out more, visit https://gencgroup.com.au/projects/for-the-love-of-humans/
Brand: H&H Group
Strategy/Creative: Gen C