Helga’s continues its everyday acts of care in ongoing campaign series via Richards Rose
Building on the recent ‘It’s not just bread, it’s Helga’s’ campaign, Goodman Fielder via Richards Rose has released the latest installment in the campaign series which is called ‘Big Day’. It continues to touch the heart by promoting the role of great bread, in Helga’s, in people’s normal lives.
In this latest piece viewers see an older man working out along with eating well, to reveal that this has been part of a vigil to look and feel his best at his daughters big day.
Says Digby Richards of Richards Rose: “This story builds on the great response to the first ‘Love thy neighbour’ piece and continues this fresh approach for FMCG brands which tend to flood our screens with undifferentiated product speak.”
Richards Rose is the strategic creative agency for all Goodman Fielder brands.
Marketing Manager, Loaf – Craig Murphy
Brand Manager – Rose Milan
Agency: Richards Rose Sydney
Executive Creative Director – Adam Rose
Creative Director – Chris Johnson
Creative Group Head – Paris Giannakis
Head of TV / Content – Tanya Hairman
Head of Planning – Jody Elston
Planning Director – Thomasine Burnap
Group Business Director – Kate Heatley
Account Director – Christine Lyall
Film Company – The Sweet Shop
Director – Louis Sutherland
Post House – The Sweet Shop
Photographer — William Meppen
PR agency – Hausmann
Media – Slingshot
5 Comments
No, it’s bread
I love these.
The one where she leaves the bread laced with strychnine as a trap for the old man, to kill him for what he did to her pa, is definitely my favourite.
I like the bit where he leaves that bugged rose for her – it’s sort of a double espionage thing, because she thinks he has no idea she’s trying to kill him, but actually, he’s known who she is since she moved in next door 18 years ago.
I get your message loud and clear, Adam Rose. Revenge, and boloney sandwiches, are best served cold.
The second one is a bit of an anticlimax. I didn’t expect them to go back in time and tell the dad’s back story, where he’s training and eating right to rehabilitate his gammy leg, from where the shrapnel hit him.
But I’m sure it’s all going to come to a head in the next one.
god you’re boring ad-fart….
That’s fukken funny man!
So what they’re trying to say here is to stop letting your wife feed you crappy avocado and egg on toast with enough tomato to feed three Syrian refugees for breakfast and swap that for a nice burrito, so you can fit into a brand new tuxedo from Donald J Trump collections, the pinnacle of style and prestige in the form of men’s suits for fathers trying to look good for their daughters bridesmaids. Vagina.