To celebrate the national launch of the brand’s first alcohol-free beer, Heineken 0.0, Heineken is giving beer drinkers a unique chance to enjoy ‘one for the road’ without compromising on taste or their ability to drive.
Following the premiere of the new Heineken TV commercial on Father’s Day which is part of the “Now You Can” campaign that is about transforming traditionally non-beer moments into opportunities to enjoy a beer, without the alcohol. Heineken is launching Australia’s first Beer Drive-Thru for consumers to sample the new product developed by Momentum Worldwide.
Heineken will launch the Heineken 0.0 Beer Drive-Thru at 886-896 Princes Highway, Tempe on Wednesday, 11 September to give curious consumers the chance to sample (for free) the merits of the great-tasting, alcohol-free beer.
Heineken 0.0 grants adults a beer choice appropriate for any time of the day and at more occasions which typically call for a good tasting beverage, but no alcohol, such as during your lunch break, a reward after a hard workout – or even during business meetings.
Heineken Master Brewers applied their expertise to brew the best possible 0.0 beer using just natural ingredients. The result is a great tasting alcohol-free beer with perfectly balanced flavours, including refreshing fruity notes and a soft malty body.
Says Damian Dabkowski, country manager, Australia, Heineken: “Heineken 0.0 launched globally in 2017 and is exceeding expectations in all 51 markets. In Australia, we estimate that the no alcohol beer segment will reach 22ML in 5 years, so it is a huge opportunity. What better way to launch it in market than at Australia’s first Beer Drive-Thru, which is the perfect opportunity to introduce Heineken 0.0 to places it has never been before.”
Following the launch in Sydney, Heineken will be taking its Heineken 0.0 ‘One for the Road Bar’ on a tour across Australia.
PR Agency: Red Havas
Brand Experience Agency: Momentum Worldwide
Media Agency: UM
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Head of Global Marketing Innovation Heineken® Brand: Ilaria Lodigiani
Marketing Innovation Manager Heineken® Global Marketing: Sarah Nisenbaum
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Global Digital Creative Director: Milos Obradovic
Global Digital Creative Director: Mihnea Gheorghiu
Associate Creative Director: Edgard Guimaraes
Associate Creative Director: Vinicius Dalvi
Art Director: Giovanni Greco, Giulia Di Filippo, Laura Aondio
Copy Writer: Enrico Pasquino, Sara Rosset, Francesca Vitello
Strategic Planner: James Moore
Producer: Marijana Vukomanovic
Worldwide Account Director: David Pagnoni
Client Service Director: Eleni Charakleia
Account Supervisor: Fabiola Miccone
Production Company: Blink Productions
Director: The Bobbsey Twins from Homicide
Executive Producer and Partner at Blink: James Bland
Producer: Patrick Craig
DOP: Alex Barber
Postproduction Company: MPC London
Colourist – Matthieu Toullet
VFX Supervisor – Alex Gabucci
Post Producer – Ryan Hancocks
Music track: “It’s Your Thing” (O. Isley, R. Isley, R. Isley)
Publishing: © EMI Music Publishing Italia S.r.l.
Recording cover master: (P) SM Publishing (Italy) Srl obo Pure Sync Limited
(Parking – Raja Sehgal
Backstage – Raja Sehgal and Aaron Taffel
Locker Room – Raja Sehgal and Aaron Taffel
Presentation – Raja Sehgal and Steve Lane
Gas Station – Raja Sehgal and Aaron Taffel)