Hearts & Science’s Melbourne team have this week launched first-ever TV campaigns for two new clients.
Melbourne-based furniture company Eva’s brand campaign went live today, with 15-second and 30-second iterations of the TV commercial set to run across linear TV and BVOD. Created in partnership with creative agency Helsinki, the ads convey Eva’s messaging of thoughtfulness and functionality to bring to life its tagline, ‘Thoughtful Everyday’.
Says Amanda Niu, founder and co-CEO, Eva: “Working with Hearts & Science was the perfect choice for Eva’s first foray into TV advertising. They have strongly embraced our mission to help make more people feel at home through thoughtful design and we’re excited to take our brand to the next level together; we look forward to growing our partnership.”
E-commerce pioneer OZSALE, having appointed Hearts & Science as media agency earlier this year, debuted its inaugural TV and BVOD campaign on Seven and Paramount after a 17-year history of online trading. The TV adverts, created by Content Hustlers, will showcase the brand’s broad range and dedication to value and unbeatable deals.
Mariana Franco, OZSALE’s head of marketing, said the company is delighted with the invaluable partnership it has cultivated with Hearts & Science: “Their creative insights and unwavering support have been instrumental in bringing to life our first-ever TV adverts,” she said, “We look forward to continued success together as we make our mark in the world of television advertising.”
Says Gerard Max, managing partner, Hearts & Science: “It’s a truly exciting week for Hearts and our new clients Eva and OZSALE. We are so happy to be working together with these excellent businesses, both brands that have enjoyed success in online trading, as they take this natural next step in their growth and evolution. We’re looking forward to a future of success together, helping each brand harness the creative use of data and technology to build meaningful connections, extending their reach and connecting with broader valuable audiences.”