Headline speakers announced for 2022 IPA Strategic Planning residential course: Melbourne, October 9-11, The Cullen Hotel

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Headline speakers announced for 2022 IPA Strategic Planning residential course: Melbourne, October 9-11, The Cullen Hotel

An outstanding lineup of guest speakers, all experts in branding endurance, have been announced for this year’s IPA Strategic Planning residential course, taking place at The Cullen Hotel in Melbourne from 9 – 11 October.


The three-day program, hosted by Advertising Council Australia, is a unique opportunity for senior agency directors to learn how to grow and lead a resilient, progressive business.

Joining course chairs Alison Tilling, chief strategy officer VMLY&R AU-NZ and Fabio Buresti, partner and chief strategy officer The Monkeys, in leading delegates over the duration of the jam-packed course, this year’s guest speakers include:

Ant Keogh, chief creative officer, The Monkeys, Hugh Munro, head of planning, The Monkeys, and Michael Derapas, chief strategy officer, The Monkeys, specialist in: provocative ideas that live within advertising, entertainment and technology.

Brigitte Bayard, planning director, Clemenger BBDO Melbourne, specialist in: creating ideas of value which endure, progress and pioneer the industry.

Chrissy Blackburn, managing partner, West 82nd, and Katrina Kelly, strategy director, West 82nd, specialist in: developing inspiring strategies that provide a way forward for business leaders and brand owners.

Eloise Liley, co-head of planning, TBWA\Melbourne & Eleven, specialist in: public engagement, creative concepting and planning.

Ken Chan, head of strategy, Hardhat, specialist in: conversion optimisation, and digital strategies and transformations.

Simon McCrudden, partner, brand strategy, Akcelo, specialises in inspiring creative teams to transform their businesses. 

Course chair sessions

Alison Tilling, Chief Strategy Officer, VMLY&R AU-NZ.

Fabio Buresti, Partner and Chief Strategy Officer, The Monkeys.

Says Tilling: “Over three days, we are going to dive into both the practical and the technical aspects of brand strategy, through all dimensions, exploring the craft of creating it, the role of data in measuring its effectiveness, and navigating the never-ending fight to protect an enduring strategy. The IPA Strategic Planning Residential course is an incredible opportunity for strategists of all levels to spend quality time learning practical skills from some of the best in the business.”

Says Buresti: “It has been four years since the last IPA Strategic Planning Residential course, and in that time, we’ve seen enduring brand strategy challenged like never before. Usurped by short-term sales thinking, tactical marketing strategies, and whatever businesses thought they had to do to survive. It’s now time to get the fundamental craft of enduring brand strategy back on the agenda.”

IPA residential courses are informative, with interactive sessions featuring industry leaders and challenges that require delegates to work collaboratively. IPA Business & Agency Leadership is highly recommended for group account directors or equivalent who are looking to take the next crucial step into leadership.

Places in the course are limited therefore delegates are urged to book as soon as possible to avoid missing out.

Full course details and registration information can be found here.