BWM Dentu’s Haystac, one of Australia’s leading earned media agencies, has welcomed two new clients into its strong portfolio of recognised brands by securing Bensons Trading, Australia’s premier showbag retailer, and the Girl Guides Victoria.
Girl Guides Victoria was won in a competitive pitch while Bensons Trading sort out Haystac’s retail experience through a current client recommendation.
Bensons Trading, a family-run business which offers showbags online via www.showbags.com.au, tasked Haystac to develop an approach which drives online sales and brings the company’s solid pre COVID-19 proposition into the new normal.
Says Samantha Atkinson, brand and product manager of Bensons Trading: “We are delighted to be working with Haystac, and leveraging the team’s strong retail knowledge to drive awareness and excitement around our online offering, and continue to spread the joy that children (and parents) get when they receive one of our iconic showbags.
“Following the cancellation of the Royal Easter Show and knowing the team’s success with Warner Bros. Consumer Products, Haystac delivered an effective PR and influencer approach which has increased awareness of our wide online-offering and been invaluable for us as a small businesses at this time.”
Girl Guides Victoria engaged Haystac to drive awareness of its innovative shift on COVID-19 – taking guiding online and offering 12-month memberships free of charge.
Says Janelle Howell, Girl Guides Victoria State Commissioner: “Haystac have joined #TeamGirl working collaboratively with us as we transform what it means to be a Girl Guide in Victoria. I am confident their experience and excitement will help drive further awareness of the positive impact we have on girls and young women.
“I was impressed with how quickly Haystac turned around their creative thinking and the results to date has been exciting to see.”
Says Nicole Hamilton, general manager, Haystac Melbourne: “Both new partners moved swiftly to tackle the ‘new normal’ and we’re excited to be working with people and brands who are future focused.
“In a deeply uncertain time, where many Australian businesses are trying to reduce spend, wins such as these demonstrate the value clients see in working with our team.
“Now more than ever, it is important for brands to stay relevant, have a deeper understanding of their customers and find unique ways to help prepare for the bounce-back.”
Like a lot of other Australian agencies, Haystac is moving into its eighth week of working from home.
Adds Hamilton: “We appreciate how lucky we are to work safely from home. While we had the IT infrastructure to make this move happen quickly – we were not at all prepared for it. I was proud to see my team adapt immediately, and impressed by the sense of community, creativity, and openness this new way of working created.
“Fortunately, we also have incredible client partners who collaborated with us to adapt our current campaigns and were open to the stream of new ideas the team put in front of them.”
Both new partners join Haystac’s strong portfolio of well recognised brands which includes Officeworks, Bunnings, BP, Warner Bros Consumer Products, Melbourne City Mission, Nando’s, DoorDash, Tennis Australia, City of Melbourne, Cycling Australia and Mattel.