Harry’s declares December 1st ‘National Shave Day’ in new awareness campaign via Droga5 NY


softening.jpgThroughout November, men around the globe have grown their mustaches and beards in the name of men’s health awareness. Harry’s applauds those who are laying down their razors in support of a worthy cause, and has encouraged their customers not to shave.

However, after the hairiest of months, guys will no doubt be ready to shave those ‘staches. To celebrate their commitment to raising awareness and their fundraising efforts, Harry’s and creative agency Droga5, New York, has created a holiday in their honor, declaring December 1st to be National Shave Day. To help them clean up their scruff, Harry’s is partnering with barber shops and boutiques across the U.S. to give out free shaves and limited edition National Shave Day razors to participating guys on December 1st.

harrys.jpgOn November 11th, Harry’s launched its dedicated microsite, nationalshaveday.com, through which they released 1,000 limited-edition Harry’s razors to participating fundraisers. People went to the site, took the pledge to grow their mustaches throughout November, and Harry’s sent them each a razor, on them (while supplies lasted). For those who didn’t get a razor from the site, Harry’s has also partnered with top barbers and shops across the country so that on National Shave Day (December 1st), their laudable fundraisers can go to their local shop and receive a complimentary shave and a limited edition Harry’s razor.

Client Harry’s

Campaign National Shave Day

Title Reflection

Launch Date November 25, 2013

Agency Droga5 NY

Creative Chairman David Droga

Chief Creative Officer Ted Royer

Creative Director Tim Gordon

Copywriter Mike Felix

Art Director Andrew Wilcox

Head of Integrated Production Sally-Ann Dale

Head of Broadcast Ben Davies

Executive Producer Scott Chinn

Associate Producer Jessica Bermingham

Chief Strategy Officer Jonny Bauer

Junior Brand Strategist Emily Mulvey

Account Director Lauren Smith

Assistant Account Manager Jonathan Weiss

Client Harry’s

Cofounder Jeff Raider

Director of Social Media and Digital Activations Jon Goldman

Design Director Garrett Morin

Production Company Arts & Sciences/Production Company


Director Tom Scharpling

DOP Paul Yee

Production Designer Ada Smith

Producer Rob Hatch-Miller

Producer Puloma Basu

Executive Producer Mal Ward

Executive Producer Marc Marrie

Editorial Production Company Productions

Editor Rob Hatch-Miller

Post-Production The Room/Lively Group

VFX Supervisors Russell Mack

Color Benjamin Murray


“Leave The Light On” Courtesy of Extreme Music

Sound Silver Sound

Mixer Ted Robinson

Sound Design Dan Dzula