Harry’s declares December 1st ‘National Shave Day’ in new awareness campaign via Droga5 NY
Throughout November, men around the globe have grown their mustaches and beards in the name of men’s health awareness. Harry’s applauds those who are laying down their razors in support of a worthy cause, and has encouraged their customers not to shave.
However, after the hairiest of months, guys will no doubt be ready to shave those ‘staches. To celebrate their commitment to raising awareness and their fundraising efforts, Harry’s and creative agency Droga5, New York, has created a holiday in their honor, declaring December 1st to be National Shave Day. To help them clean up their scruff, Harry’s is partnering with barber shops and boutiques across the U.S. to give out free shaves and limited edition National Shave Day razors to participating guys on December 1st.
On November 11th, Harry’s launched its dedicated microsite, nationalshaveday.com, through which they released 1,000 limited-edition Harry’s razors to participating fundraisers. People went to the site, took the pledge to grow their mustaches throughout November, and Harry’s sent them each a razor, on them (while supplies lasted). For those who didn’t get a razor from the site, Harry’s has also partnered with top barbers and shops across the country so that on National Shave Day (December 1st), their laudable fundraisers can go to their local shop and receive a complimentary shave and a limited edition Harry’s razor.
Campaign National Shave Day
Launch Date November 25, 2013
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Creative Director Tim Gordon
Copywriter Mike Felix
Art Director Andrew Wilcox
Head of Integrated Production Sally-Ann Dale
Head of Broadcast Ben Davies
Executive Producer Scott Chinn
Associate Producer Jessica Bermingham
Chief Strategy Officer Jonny Bauer
Junior Brand Strategist Emily Mulvey
Account Director Lauren Smith
Assistant Account Manager Jonathan Weiss
Cofounder Jeff Raider
Director of Social Media and Digital Activations Jon Goldman
Design Director Garrett Morin
Production Company Arts & Sciences/Production Company
Director Tom Scharpling
DOP Paul Yee
Production Designer Ada Smith
Producer Rob Hatch-Miller
Producer Puloma Basu
Executive Producer Mal Ward
Executive Producer Marc Marrie
Editorial Production Company Productions
Editor Rob Hatch-Miller
Post-Production The Room/Lively Group
VFX Supervisors Russell Mack
Color Benjamin Murray
“Leave The Light On” Courtesy of Extreme Music
Sound Silver Sound
Mixer Ted Robinson
Sound Design Dan Dzula
I really wanted to hate that, as like most people, I never do anything good and I’m bitter. Really well done though. Good job.
Was this done by their Sydney office?
Of course it wasn’t done by their Sydney office.
It’s really good.