Hardhat snares former AJF Partnership CD Glenn Dalton for executive creative director role

Hardhat snares former AJF Partnership CD Glenn Dalton for executive creative director role

Australian independent creative agency Hardhat has accelerated growth into 2019 with several client wins and the hiring of one of Melbourne’s most esteemed creative leaders Glenn Dalton (centre).


Dalton, who spent the past 13 years at AJF and was instrumental on the Holden, Forty Winks and Dare Iced Coffee accounts, has joined the Prahran-based agency as its first executive creative director.

His appointment, alongside creative director Reece Ryan, adds even more firepower to Hardhat’s evolution from one of Australia’s pioneering digital agencies, to a modern, full-service creative offering.

Dalton’s hiring comes on the back of a significant 12 months of new wins for Hardhat, including Bupa, Innocent Bystander and numerous brands within the Lion Dairy & Drinks’ portfolio.

Says Dan Monheit (left), co-founder, Hardhat: “We’ve read with curiosity that some in the industry suggest the outlook for independent agencies is dim. A nimble, modern creative agency, with a deep heritage in digital and freedom to think independently from any corporate boundaries is perfectly positioned to add big value to clients as they fight for growth through disruption. Our agency continues to flourish, driven by client confidence that we can deliver ideas and work that grow revenues – and fast.”

Says Dalton: “Leaving an agency and friends that I Iove wasn’t an easy decision, but when realising the calibre of people, the energy of the team and the opportunities in front of Hardhat, it wasn’t a difficult one either. I love brand storytelling, and with Hardhat, I’m excited to help tell not just the front cover and blurb on the back, but more of the chapters in between.”

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani (right). The agency, now 40 strong, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Bupa, Deakin University, Tennis Australia and Steggles.