Hamish McLennan lures former Y&R colleague Matt McGrath to chief brand officer role at TEN
April 19 2013, 1:07 pm | | 7 Comments
TEN’s new chief executive Hamish McLennan, the former worldwide CEO of Y&R, has lured former Y&R Australia colleague Matt McGrath to the new position of chief brand officer.
McGrath joins fellow Y&R executive Russell Howcroft, who was appointed general manager of TEN Melbourne last year.
In more recent times, McGrath was a marketing adviser to Lasoo, and was a board member of Opus Group.
McGrath started his career as a copywriter, eventually moving up to creative director at George Patterson Y&R Australia and NZ before adding CEO duties when McLennan left for the Y&R worldwide role in New York.
7 Comments
how predictable
Try…. tempt, entice, attract, induce, coax, persuade, inveigle, allure, seduce, win over, cajole, beguile, bewitch, ensnare.
How about Hamell & Fawcett on the canteen?
Then selling to Sir Martin.
Mistake after mistake at 10.
When does Mike Morrison get his job back?
Procter’s back in town. He’s a such a talent .
Tricky.
What does a bloke whose always been happy to do whatever the client thinks is a good idea do when he’s the client?