Greenpeace targets climate change blockers with ash filled Christmas snow globes via The Works
As ash rains down across towns and cities across the east coast and skies are choked with an apocalyptic looking smoke haze from raging bushfires, Greenpeace in partnership with The Works, has taken the traditional Christmas snow globe and given it a sad topical twist to reflect the growing impact of climate change.
A departure from the traditional picture perfect visage of the festive snow globe, The Ash Globe features an angry Santa inside a dome filled with dirty black ash, instead of crisp white snow. Driving home the climate change message is Santa holding a protest placard which reads ‘It’s beginning to look a lot like climate change’ Australia Burns. Christmas 2019.
Created to highlight the reluctance by some political leaders to act on how changes in climate are creating more extreme weather events and exacerbating bushfire conditions, The Ash Globes will be sent to climate change blockers as well as climate change activists.
Says Guy Patrick, creative director at The Works, part of RXP Group: “It’s Christmas and it’s snowing in Sydney, snowing ash from fires that rage across the country. And while bush fires are relatively normal, the extremity of these are not. Look out your window, climate change is here.
“Our leaders won’t listen to scientists, tens of thousands of protesting school children, or even the overwhelming majority of Australians. Maybe, just maybe, a tubby middle-aged white man can get through to our leaders?
“Partnering with Greenpeace we subverted the pristine innocence of a Christmas snowdome. Instead of a rosy cheeked Santa in a snowy wonderland he is surrounded by ash collected from the recent fires. The globes are small but pack a punch that will hopefully cut through any apathy towards the state of our planet.”
Greenpeace is urging Australians to sign an open letter to the Federal Government demanding they declare a climate emergency.
The Ash Globe launch is being supported by PR and social media. Production of globes are being carbon offset.
29 Comments
As someone who lives in a fire zone, this bullshit is far more offensive than having fireworks on NYE. Go fuck yourself.
It’s like Earth Hour again.
Let’s jump on the ‘burning Australia’ bandwagon.
Does it really need its profile raising when you can’t see out the window?
Just stop.
Literally being snowed in ash today in Sydney. Cracking idea and scarily accurate. Nice work.
Very good indeed!!!
Great work! Nice to see an agency use their creativity to raise awareness of an issue that needs urgent attention.
This is smart and sad, friends.
Well put Guy!
.
I’m into this
Much more novel than the completely obvious mask idea
Never go full retard but sometimes it’s what it takes to get through to retards.
This Works.
I also live in the fire zone and think this is fantastic. We need more action, thank you.
Smart idea, well executed.
‘Literally being snowed in ash’
Really?
What utter bullshit.
I work right in the middle of the CBD and I didn’t see any.
Sure,a bit of smoke.
Do you write for the Daily Mail by any chance Ashy Elf?
I’m also into this
It’s a message that doesn’t seem to be getting through people’s heads. I don’t care if you think they’re just getting on the bandwagon. What an idiotic thing to say. We need more of this communication everywhere until the message sinks into the thick skulls of climate denies and politicians (like our PM who thinks that if God doesn’t want climate change, he’d do something about it).
While you’re worried about the PM on climate change don’t forget to talk to Albo about his renewed support for coal mining.
Wouldn’t want to look like a hypocrite would you?
Great way to generate awareness with an issue that is so present and relevant.
Third agency to cash in on burning houses and dead firemen.
Ogilvy have a GoFundMe to raise $10,000 for their cute masks to be produced.
Of course, if Ogilvy really gave a shit, they’d pay the $10,000 and make them – because that’s an agency bar tab.
But hey, it wouldn’t be eligible for awards if they did.
Fuck em all.
If DDB, Ogilvy and The Works enter this stuff then we have officially reached peak award opportunism.
And d0n’t bang on about spreading the message.
These things will not stop Scott Morrison. They won’t halt Adani. They won’t save the reef or stop Australia hitting fifty degrees.
If an agency TRULY cared, they’d make a message directly to the people and make sure the politicians saw it.
‘Led By Donkeys’ in the UK got more PR with their tweet posters than a cute mask or funny snow globe.
But, of course, no agency wants to offend to government as they want the pitches so award bait it is.
We have the power to say something and to make the people hear us. That’s our job.
But until we do, we’ll pop the corks for a Bronze at Cannes while Australia, and the planet, burns.
Be winning any awards for effectiveness.
Well said. This virtue signalling award-chasing stuff is the pits
This is a cracking idea beautifully executed.
Merry Christmas to you all, including the Campaign Brief Trolls.
Hang your heads at the Works.
So exploitive.
And by the way,just not very good.
In Australia…
Bushfires are not a new thing.
Smoke hanging over cities like Sydney is not a new thing.
Lightening sparking fires is not a new thing.
Hot days with high winds are not a new thing.
(And unfortunately, human firebugs and idiots throwing ciggie butts out of cars along highways surrounded by National Parks is not a new thing.)
Bushfires have been happening for various reasons periodically for thousands, if not millions of years prior to the term Climate Change being penned.
It’s a larger tragedy as we now have significant populations starting to reside in these bushfire prone areas like tree changers. They are aware of the risks of building and living in these zones as I did when my house in Turramurra went up in similar circumstances in 1994.
While climate change is a serious issue, it’s also a big business generating hundreds of millions, if not billions in donations every year. Greenpeace exploiting this tragedy is total shit with its thinly veiled agenda to cash in from the Millennial generation who are easily led into the ‘I’ve never seen this before so it must be climate change’ debate. If you give Greenpeace a cent none of it will never get to the people who have been displaced and seen their life upended because of it. Do some good and give your money to the Salvo’s and help the people who really need it.
Greenpeace do total f*ck-all on solid ground. They should keep to the whales, they do a decent job there.
OK BOOMER
Such a thought provoking and original reply. I hope your boomer parents didn’t waste to much of their hard earned coin on your education.
Wow. You got to use that fancy new ‘boomer’ phrase. The one that isn’t new anymore and makes it clear you’re a little slow on the uptake. Guess you trot out ‘said no one ever’ from time to time too.
So many people acting offended by this. @tim – you’re only offended because you know it’s true. @diesel, in Pyrmont 2 weeks ago whilst enjoying a Friday afternoon knock off beer there was ash falling down on us outside. Sorry bout it, it’s sucks. Have a couple of of hard to swallow pills and recognise that actions have consequences. When politicians cut tens of millions in RFS funding, ash falls from the sky. Tim, I’d love to save your house and your town, but voting for politicians who care matters.
We apologise that the enjoyment of your Young Henry’s Ale in Pyrmont was less than satisfactory that Friday afternoon due to the ash from peoples houses burning down was falling around you. God forbid some of may have even landed into your precious amber liquid that you probably received free from the agency fridge. Even worse if you paid $12 a schooner at the Pyrmont Bridge Hotel, that would double suck.
We have taken the inconvenience that you have experienced into account, and are pleased to inform you that next time we forsee large bushfires with winds towards the Pyrmont area we have organised with the local Sydney Fire Service to set up a ring of huge fans in a 1km radius of your special suburb to push the contaminated air back towards the people who don’t matter.
RFS-BBDPSFD
Rural Fire Service – Because Beer Drinkers in Pyrmont are Selfish Fuckwits Division
You are all morons,
Australia is burning down and you’re arguing about crap,
any and all awareness about the bush fires, climate change, Ocean pollution, deforestation etc is a good thing
these Bush fires are relevant hence why Greenpeace are using their global presences and creative contacts to call for support
https://youtu.be/1qT-rOXB6NI