Gotta love your local The Bottle-O in newly launched brand campaign via Channel T
The Bottle-O customers already identify their shopping experience as being welcoming and fun. Being local and independently-owned, The Bottle-O owners are often larger than life characters who play a big part in their communities.
Channel T has developed the brand campaign, bringing to life how loved The Bottle-O owners are within their local communities. A musical production, the campaign follows the journey of our hero The Bottle-O owner, Jonno, on his walk to work. Performed to a re-record of Katrina and Waves ‘Walking on Sunshine’, the newly-written lyrics convey the story of our owner and his relationship with the community.
Channel T, ALM and media agency Starcom have worked closely together to kick the campaign off with a bang, launching in the AFL & NRL Grand Finals and other high profile programs with 60” and 30” versions.
Supporting the brand activity, the campaign’s distinctive assets will be used across key occasion retail activity, in-store, social and digital comms.
Says Pete Cerny, executive creative director, Channel T: “We’ve bottled that fun and welcoming experience you can only get from The Bottle-O into our lovable hero, and owner of The Bottle-O, Jonno. He’s that person from your local community you just can’t help but like – especially when he’s on his way to work rocking to a kick-ass version of “Walking on Sunshine”. We’re pumped to see these spots grab some eyeballs during the grand final weekend.”
Says Josh Gaudry, GM marketing, Australian Liquor Marketers: “’The Bottle-O’ is deeply entrenched in the colloquial language of us all. It’s uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride. It’s simple, fun and definitely showcases what we know to be the role of The Bottle-O in local communities across the country.”
Creative Agency: Channel T
Executive Creative Director: Pete Cerny
Creative Director: Tim Bishop
Creative Director: David Joubert
Writer: Paul Suters
Managing Director: Lisa Ramsey
Group Account Director: Andrew Grey
Designer: Domenico Roselli
Producer: Sue Hind
Client: Australian Liquor Marketers
GM Marketing: Josh Gaudry
Senior Marketing Manager: Jacqueline Ling
Media Agency: Starcom
Business Director: Michael Black
Account Director: Sam Smedley
Account Manager: Sisse Marcussen
Group Investment Director: Rebecca Ho
Production Company: Airbag
EP: Alex Tizzard
Director: Uncle Friendly
Producer: Karen Sproul
DOP: Peter Eastgate
Editor: Daniel Lee / ARC EDIT
Music + Sound: Otis Studios
Music Supervision: Alyce Guy, Shoop Sync
Casting: Stevie Ray / McGregor Casting
45 Comments
Grab a cuppa, these comments are gonna be good.
this was……just awful.
There are so many questions I have about this. But the biggest one is – why choose that song? if you’re going to re-write the lyrics to anything to be about anything why would you choose that song and make it about a bottle shop managers commute to work?
What a crock of …….
Unbelievably bad.
Shameful.
Why make it? Why PR it?
what, in god’s name, was that?! full credits and all. wow
I need a shower after that one.
So unbelievably shockingly bad, it’s good.
You say it best, when you say nothing at all
!!!!
You had me at the first unstitched wip pan.
Please stop! My eyes!
Everyone in that town loves getting pissed
This ad was sobering.
Since when are we praising Damo the 19 year old pothead for scanning my bottle of shit chardonnay? cuz Australia has no other heroes left i suppose.
Didn’t realise Nowra Tourism had budgets like this
Ad From a research company
You’re right. It’s time to quit.
“on his way to work rocking to a kick-ass version of “Walking on Sunshine” Dear lord.
Terrible so sad what were they thinking
Bad idea but still shot well.
I just couldn’t bear to watch it the whole way through.
If you’re going to have a god-awful -jingle then at least say the brand name – there was ample chance. Thats the point of them usually.
We all produce a turd from time to time. But we don’t PR them.
This made me quit drinking forever.
So the mailman delivers booze now? Or is this guy having sex with everyone in town?
Genuinely concerned lead talent cannot seem to walk in a straight line without looking like a marionette puppet.
Also enjoyed the random square of wet cement on top of the existing footpath. Movie magic.
I mean it’s better with the sound off, but catching a cricket ball, walking off the pitch then throwing it into the window of a chemist is a bit of a dick move.
Loved it…A Happy Group of natural normal everyday people we can All relate to….M
Sweet advertisement…Country town, community vibe, a bit of fun…After one hell of a year, is it really worth pulling apart?
Absofuckinlutely
Channel Terrible. This has to be the worst commercial I have seen in decades. Simply crap.
It certainly won’t get me to a Bottle O, ever!
Worst ad ever, just awful. 🤮
Just bad, not even so bad it’s funny/good – Metcash outsourcing to minimise accountability.
Poorly executed, lack of branding through out , just stupid.
Embarrasing stuff. I shudder every time I see this drivel.
Remove this from air …. totally horrible… not one redeeming quality… how did this get past pre production…?
love this great feel so aussie and great ctors with nice voices
Total cringeworthy stuff; even the name “bottle-O” talk about lowest common denominator – if this is what it means to be Australian – then it’s a sad day indeed. Puerile, unfortunate, and embarrassing!!
A truly dreadful ad. Astonishingly puerile.
Has the look and feel of a Year 10 media project, and a bad one at that.
Dreadful pathetic ad.
This proves the myth that there is no such thing as bad publicity. I guess the research and focus group outcomes must have shown that bottle shop customers prefer wallies as store franchisees.
Oh well….no such thing as bad publicity, I suppose.
I thought I’d seen bad ads before – until I saw this. It’s a punishment. What were they thinking!?
It’s not too bad – it’s jolly although a bit cringeworthy at the end.
Can someone tell me what the lyrics are when he’s walking down the street and at the cricket match?? They are hard to interpret.
This ad was such an absolute load of shit I have since started driving the extra 3 minutes to get my antifreeze quality wine from a different chain.