After inviting marketers to “Rethink The Line” last year, Google Australia is putting thought into action with a new campaign “Realise Commerce Everywhere“, created with partner agency Language Design.
“Realise Commerce Everywhere” encourages brands to realise new omnichannel opportunities through consumer insights and stronger digital readiness. It features a suite of videos and editorial on Think with Google, supported by digital display, social, and eDMs.
Says Mark Wheeler, head of YouTube and large customer ads marketing: “This campaign highlights the shift in how Australians and New Zealanders are shopping across online and in-store — and how Google can help brands realise the opportunity and grow by being there for customers wherever and whenever they are looking to buy.”
Says James Harvey of Language Design: “The “Realise Commerce Everywhere” campaign has one foot in thought leadership and the other in action, and clearly defines Google’s goal of putting insight to work on behalf of partners to realise their business goals.”
Realise Commerce Everywhere is now live, featuring eye-opening insights including that 9 in 10 retail dollars spent offline during peak season were influenced by digital. The collection aims to help businesses boost their digital capabilities to build more unified customer experiences both online and in-store.
Google AUNZ has partnered with Language Design to refine messaging and introduce strategically-considered campaigns since the agency first launched two years ago.