Google has launched eight Aussie AR Animals with a new film from independent creative agency Emotive.
Australia is home to some of the most fascinating creatures in the animal kingdom: birds that laugh, duck-billed monotremes and marsupials that smile, hop and poop cubes.
Now, for the first time, you can get up close with a koala, kangaroo, quokka, wombat, platypus, emu, kookaburra or echidna, through your mobile browser (Android or iOS) or in the Google App.
The launch film, shot entirely on mobile by influencers, YouTube creators and Aussie icons like Jenny Kee, taps into the close bond we feel to our iconic native animals and captures the magic of being able to interact with them via Augmented Reality on Google.
Says Zoe Hayes, head of consumer software marketing, Google Australia: “We’ll all be exploring a bit more of our own backyard this Summer. Fortunately the joy of being an Aussie is there is no place better than our countryside and the incredible native animals that live here with us. We’re chuffed to help Aussies get even closer to our unique fuzzy friends with this new launch and have team Emotive partner with us on it.”
The use of the music track “Thank you for being a friend” by Andrew Gold raises a smile and provides a subtle reminder of just how lucky we are to be surrounded by these amazing animals.
Says Rupert Taylor, creative director, Emotive: “The animals are cool and kids love them, so we were pretty stoked to work on it.”
To meet the animals, simply search [insert animal] on your mobile browser (Android or iOS) or in the Google App and tap “View in 3D” on your mobile or tablet.
Client: Google Australia
Director of Marketing, AU & NZ: Aisling Finch
Head of Consumer Software Marketing: Zoe Hayes
Product Marketing Manager: Maura Halpin
Marketing Specialist: Annie Loo
Marketing Specialist: Caitlyn Ong
Creative Agency: Emotive
Head of Strategy & Managing Partner: Michael Hogg
Senior Strategist: Anna-Clare Clarendon
Business Director: Monika Vidovic
Creative Director: Rupert Taylor
Head of Distribution: Jamie Crick
Post producer: Petra Valent
Music Supervisor: Trailer Media & Gaga