Good Oil’s Fiona McGee directs new ad campaign for Credit Karma via Arts & Sciences USA

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Good Oil’s Fiona McGee has directed a new advertising campaign for Credit Karma through Arts & Sciences USA.

 

The three new spots are part of Credit Karma’s larger Create Your Own Karma campaign, which seeks to reposition Credit Karma as the place where their hard work pays off. Each spot focuses on empowering people to create their own karma by reminding them that they already have what it takes to reach their financial goals, with Credit Karma’s help.

Says John Benson, executive producer/special projects at Arts & Sciences: “Fiona always brings her A-game to everything, with such a high quality of leadership and vision. Credit Karma came to us with strong initial concepts and Fiona took great pleasure in bringing them to life.”

Says McGee: “The idea of people avoiding money matters at all costs is highly amusing (and very relatable). It was a delight working with the talented folks at Credit Karma. This was really about taking their great scripts and filling in these stories with nuanced performances, attention to detail and a touch of sweaty palmed awkwardness.”

Client: Credit Karma
GCD: Beau Hanson
CD: Matt Stafford
SCW: Brian Bernbaum
SAD: Janete Chun
Senior Producer: Mark Tobin
Production Manager: Slava Basovich
Senior Director, Creative Strategy & Production: Jessica Sugg
Creative Strategy Manager: Sheridan Labbe

Production Company: Arts & Sciences
Director: Fiona McGee
Managing Director/Partner: Mal Ward
Managing Partner/ EP: Marc Marrie
EP/Director of Production: Christa Skotland
EP: John Benson
Head of Production: Milena Milicevic
A&S Producer: Casey Byron
Producer: Pat Harris

Edit House: Rock Paper Scissors
Editor: Adam Pertofsky
EP: Shada Shariatzdeh