Goldfield & Banks appoints SBCo to handle PR

Goldfield & Banks has expanded its strategic communications program with the appointment of SBCo to lead public relations and communications in its 10th anniversary year.

The Goldfield & Banks partnership in Australia with Prestige Brands Australia reflects the continued investment in building the profile of its luxury fragrances through a highly considered communications strategy spanning media, brand storytelling, partnerships and industry engagement.

Says Jacqui Vargha, General Manager, Prestige Brands Australia: “Goldfield & Banks is an exceptional luxury fragrance house with significant opportunity for continued growth and awareness in Australia. Our partnership with SBCo reflects our commitment to delivering thoughtful, strategic communications that elevate the brand while strengthening its position within the luxury beauty sector.”

SBCo, led by luxury communications specialist Sally Burleigh, will oversee media relations, strategic partnerships, industry profiling and brand storytelling for the portfolio through to the end of 2026. With more than two decades of experience across luxury, beauty, fashion, travel and lifestyle sectors, Burleigh has represented many of Australia’s leading premium brands and founder voices, bringing deep relationships across consumer, business and trade media.

Says Jessica Charlesworth, Business & Marketing Director, Prestige Brands Australia: “We have exciting plans for an array of luxury brands in our portfolio and Goldfield & Banks Australia is one of our brands which is experiencing exceptional growth, resonating with local tastemakers and niche fragrance enthusiasts.”

Prestige Brands Australia will take a broader scope with SBCo, launching the ultra-luxury Marc-Antoine Barrois fragrance house and Swiss Perfection skincare house in Australia over the coming months.

Says Charlesworth: “We believe Australia presents an outstanding opportunity for luxury fragrance & beauty, and partnering with SBCo, we will deliver a highly targeted communications strategy to support the market entry for these outstanding brands within the Australian luxury market. Sally’s expertise and understanding of premium brand positioning make her an ideal partner as we continue to grow our portfolio.”

Says Burleigh: “Prestige Brands Australia has curated an exceptional portfolio of globally respected luxury brands, each with a distinctive story and strong point of difference. I look forward to working alongside the brand founders, international executives and passionate Prestige Brands team to further build awareness and increased engagement for these remarkable houses in Australia.”

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