GoDaddy, the company that empowers everyday entrepreneurs and the official website builder partner for the Australian Olympic Team, has today released a preview of a multi-channel creative campaign via Silverspell and Bashful, featuring Olympic diver and entrepreneur, Melissa Wu
The ‘Dream It. Build It.’ campaign demonstrates the traits shared by entrepreneurs and elite athletes, and seeks to inspire Australians to bring their business ideas to life online.
The TVC will be supported by a multi-channel campaign including OTT, OOH (large format billboard and transit), print, digital display and social media. The campaign launches to celebrate the Tokyo 2020 Olympic Games, which begins on Friday, 23 July AEST.
The campaign comes as recent GoDaddy research reveals that a quarter (24%) of Australians have a dream to start their own business or side hustle, but haven’t yet taken the leap. Of those, over half (53%) reported actively thinking about it at least once a week, but a lack of money (52%), confidence (41%) or expertise (37%) are the three most common barriers preventing them from taking the first step.
Through Melissa Wu in her dual role as Olympian and small business owner, GoDaddy hopes to help aspiring business owners to feel more confident to get their idea online, turning passion into purpose even if they don’t consider themselves tech-savvy.
Says Tamara Oppen, managing director of GoDaddy Australia: “GoDaddy has been proudly empowering Australian entrepreneurs for six years. Our research revealed that a quarter of Aussies have dreamt of starting their own business, but haven’t yet taken that first step. We want business ownership to feel achievable to anyone with an idea or an entrepreneurial spark. Through our partnership with the Australian Olympic Team, Melissa Wu as our inspiring ambassador and this exciting TVC and campaign, we want to demonstrate to Aussies that if they can dream it, they can build it with GoDaddy.”
Says Emil Vrisakis, creative director and founder of Bashful: “We are very excited to be working with GoDaddy on their ongoing creative campaigns. GoDaddy is the world’s largest domain registrar and empowers people to create ideas and succeed online. Our first engagement stars Australian Olympian Melissa Wu who is the perfect ambassador to bring this idea to life; not only is she an Australian Olympian, she authentically works with GoDaddy on her own small businesses, enabling her to chase further Olympic glory.”
Says Morgan Christie, Silverspell TVC director: “It was important the films be relatable to anyone who might be sitting on an idea or trying to figure out what the next step might be to grow their business. Melissa Wu is a very relatable, everyday kind of woman with multiple side hustles going on between competitive events, so she’s perfectly cast to inspire others in their small business ambitions.
“Almost everyone has a dream or an idea in the back of their mind they could develop into a business if they could just figure out the next step, and the premise of the films was to use the mindset of our Olympians as inspiration to motivate people into action. Launching an online business has become so simple now and GoDaddy is in a perfect position with their Websites + Marketing product to empower those people to take the first or the next step, whether it’s to start or to scale.”
“Chasing a very fast moving diver with a production camera rig over the edge of a 10 metre dive platform was really fun, but also required a high degree of focus from everyone on the team. Melissa’s confidence and experience up there rippled quickly through the whole crew who all brought their A-game. Working with an Olympian like Melissa, at the absolute peak of her career was an amazing opportunity for everyone involved.”
In June GoDaddy became the Official Website Builder Partner of the Australian Olympic Team for Tokyo 2020. In collaboration with the Australian Olympic Committee (AOC), GoDaddy will help support Australia’s Olympic athletes as they bring their side hustle or business ideas to life after the Games.
GoDaddy will provide athletes with products like Websites + Marketing, with its integrated suite of tools and services, in a landmark ‘Dream it. Build it.’ program helping athletes get a business idea online during their mandatory post-Olympics two-week hotel quarantine.
GoDaddy Managing Director Australia, Tamara Oppen
GoDaddy Senior Director of Marketing, Suzanne Mitchell
GoDaddy Senior Marketing Manager, Andy Sutherland
Creative Agency: Bashful
Creative Director & Founder: Emil Vrisakis
Head of Design: Simon Macias
Senior Art Director: Tom Hoskins
Strategy Director & Partner: Guy Marshall
General Manager & Partner: David Astwood
Senior Account Director: Ed Popa
TVC Creative Agency: Silverspell
Production Company: Silverspell
Director: Morgan Christie
Producer: Dinusha Ratnaweera
DP: Samuel Phibbs
Art Dir: Michael Price
Sound House: Mighty Sound
Colourist: Matt Fezz
Voice Actor: Aimee Horne (RMK Management)
Photography: Matt King/Getty Images for GoDaddy