Leading premium seafood supplier Global Seafood Distributors (Australia) has appointed Moonsail Perth for the development of its long-term brand, kicking off with strategy and packaging design for their extensive frozen seafood range. Part of the global and Australian fishing industries for over 50 years, the business is now looking for a fresh new approach to their branding, packaging, and ongoing communications.
Helen de Chalain, National Marketing Manager of Global Seafoods, said: “We are excited to partner with Moonsail as our branding partner and have no doubt they will not only bring a new lease of life to our Retail and Food Service brands, but will more importantly help us to engage better with and delight our consumers and customers”.
Moonsail, Creative Partner, Matt Nankivell, said: “Global Seafoods really is a perfect fitting Moonsail client. They’re globally-minded, not only in the sustainable ways they source their high quality seafood, but in their ambition for how they want to speak to and educate their customers, whether that be to restaurateurs or weekly shoppers. We can’t wait to kick off the strategy & design process, and bring their vision to life.”