Global paint and coatings giant PPG Industries appoints Spark Foundry as new media agency

Global paint and coatings giant PPG Industries has appointed Spark Foundry to lead its Australian portfolio of architectural brands, including Taubmans, Johnstone’s Professional, White Knight and Bristol.

The agency was awarded the strategic, planning and buying duties for PPG Industries following a competitive pitch process that included leading media agencies. Effective immediately, the account will be handled out of Spark’s Melbourne office.

Says David Nicholls, commercial director, ANZ, PPG Architectural Coatings: “We are pleased to appoint Spark Foundry as our media agency after a rigorous process, which recognised Spark’s genuine alignment with the journeys of our brands and customers. We are looking forward to the innovative and creative approach this new partnership will promote.”

Says Peter Butler, managing director, Spark Foundry Melbourne: “We are delighted to work on such iconic brands. The process with PPG highlighted the strategic synergy of our businesses – as challenger brands within the Australian landscape.”

Taubmans has been painting, protecting and beautifying Australia’s most valued and loved assets for more than 110 years, including our homes, businesses, schools and hospitals. Taubmans is one of the oldest and most widely respected leading paint brands in the market.

White Knight has been a leading force in the specialty paint market for many years, catering to both the professional and do-it-yourself consumer. White Knight provides the specialty paints, products and expertise to protect, restore and create with professional results. Among the speciality range is the Rustguard line, White Knight tile and laminate paint, White Knight Ultra Pave, and speciality craft range including Squirts aerosols, Splashes and Strokes paints.

Bristol incorporates a network of 28 specialist paint stores across Australia dedicated to providing inspiration and expertise to both retail customers and trade painters. Bristol stores stock their own brand of paints and decorator products.

PPG Industries develops and delivers the paints, coatings and materials that customers have trusted for more than 135 years. With ANZ headquarters in Clayton, Melbourne, PPG operates and innovates in more than 70 countries, serving customers in construction, consumer products, industrial and transportation markets and aftermarkets.