Global Independent Bastion lures Simon Langley from Edge for Group Chief Creative Officer role
Simon Langley, one of Australia’s most respected and awarded creative leaders, joins Bastion as Group Chief Creative Officer, Australia, and Partner after almost two years at independent creative agency Edge. Langley joins recent high profile hires Angela Morris (National Chief Strategy Officer) and Ana Lynch (Sydney Managing Partner) – pictured, who along with CEO Mike Godwin round out a new leadership team.
In his new role, Langley will lead the creative offering of Bastion Creative, but his role will extend across the group to help define, drive, unite and support the creative ambition of the other Bastion capabilities and ensure their clients benefit from seamlessly integrated ideas.
Says Bastion Creative CEO Mike Godwin: “Simon has been successfully leading creative departments for over a decade. He has a reputation for being an open, positive collaborator both within the agency and with clients, and is equally passionate about delivering memorable and highly effective work.”
Prior to Edge, Langley spent over six years as National CCO of Wunderman Thompson, leading the agency through one of their most successful creative periods, picking up multiple Cannes Lions, pencils at D&AD and The One Show, Grand Prix at Spikes Asia for both Creative and Effectiveness and Effies among others. Langley has also held creative leadership roles at 303 MullenLowe helping the agency double in size before the acquisition by Lowe and over six years at BMF, three as creative director, helping win multiple Agency of the Year titles and Agency of the Decade.
Says Langley: “I certainly wasn’t looking to make a move, but Bastion is a business I’ve been watching gain serious momentum in this market and beyond. I’m excited to be a part of an independent with global reach and such a wide breadth of deep specialist capabilities, able to bring ideas and experiences to life seamlessly across every touch point. It’s no surprise they’ve attracted truly great talent, some of whom I’ve worked with for many years, created great work with and just as importantly, had a huge amount of fun with. It’s this combination of factors that made it very hard to say no.”
In addition to Langley’s appointment, Bastion’s creative credentials were further bolstered recently through the acquisition of New Zealand independent, Shine, now Bastion Shine. The Bastion creative offering across ANZ now exceeds 100 staff and boasts an enviable client list including Air New Zealand, Alinta Energy, Cancer Institute NSW, Baby Bunting, Unilever, Tower Insurance, Spark, and multiple Government departments.
Continues Langley: “From my first meeting with Jack, hearing his vision for the group and their creative ambition, it felt like a place I could really make a difference and be part of that journey. The opportunities across the group are enormous and I can’t wait to get stuck in.”
Adds Jack Watts, Global CEO of Bastion: “We are thrilled to welcome a creative leader of Simon’s calibre into the Bastion group. Simon’s track record of nurturing creative minds to deliver truly world class work is among the best in the region. Combining this with our creative firepower in New Zealand will elevate our business to one of the finest creative agencies in the region. We are confident this will not only take our creative work to another level, but the entire Bastion business globally.”
18 Comments
The dream team!!!
Three of my favourite humans back together again. Bravo! What a coup Bastion.
Sounds like a great move mate, Bastion are lucky to have you. Look forward to seeing great things out there.
Daddy Lang Lang looking Hot Hot Hot!
Didnt see much chop come out of Edge anyway. Langley was wasted talent there. Great move to Bastion puts him back on the up.
The band is back together! Well done guys.
Had the pleasure of working with Langers, you won’t find a more caring or genuine leader. Bet Ana and Ange are very happy to have you back! x Client fan
Get those shoes off the couch!
Watch and learn WWP.
Go Langers you good thing!
Now there’s three humans I’d love to work with again. Legends!
Great news to see great people back together again. Nice one Bastion!
Nice work, Langers!
Good to see these heroes together again. Watch out world, here they come.
Do you mean *WPP? Spellcheck is your friend.
Exceptional talent back together to do great things!
Now this is going to be an agency to watch. Well played Bastion. Congrats guys, you’ll smash it!
This is just brilliant. Congrats all!