Iconic disinfectant brand, Glen 20, has today unveiled the launch of a new national TV campaign via Host/Havas Sydney, as part of its continuing purpose-led partnership with non-for-profit organisation Meals on Wheels Australia, which delivers more than 10 million meals per year to elderly and vulnerable Australians.
Committed to using the power of its brand to encourage Australians to support Meals on Wheels as it navigates the short and longer term challenges of the COVID-19 pandemic, this is the second national TV campaign that Glen 20 has created with Meals on Wheels this year. The first, launched during lockdown in April, shone a light on the critical services provided by Meals on Wheels and a call for donations.
The new spot, which airs nationally across TV and OLV from this weekend, aims to drive further awareness of the partnership with both organisations committed to help protect and provide wellbeing through their products and services.
Says Saurabh Jain, marketing director at RB Hygiene ANZ: “2020 has been a year of uncertainty. This is especially true for vulnerable and elderly Australians, many of whom have been significantly impacted and unsettled by the challenges of the pandemic.
“As one of the country’s leading disinfectant brands, Glen 20 has been helping protect Aussies for generations. We’ve stood by this promise during this time by ensuring our products are as effective as possible to give Aussies peace of mind. So too has Meals on Wheels, which has persevered with its much-needed food deliveries and wellbeing check-ins, despite so many obstacles, to provide their clients with the peace of mind they need.”
Says Sharyn Broer, president at Meals on Wheels Australia: “For many of our clients, our meal drop-offs and check-ins have been the highlight of their week during the COVID-19 pandemic. During this unusual and challenging year, the service we provide has been critical to ensuring these vulnerable Australians are not only well fed but feel connected to society.”
As part of the partnership, Glen 20 Surface Spray Disinfectant has been distributed to Meals on Wheels in various parts of Australia since April this year.
Says Broer: “Much like Glen 20, protecting the wellbeing of Australians is something we are passionate about, which is why we are very pleased to be continuing our partnership with Glen 20, aptly captured in this awareness-raising TV commercial. The donation of Glen 20 product has been incredibly valued by our clients and volunteers as they try their best to reduce the impact of the COVID-19 virus on their day-to-day lives. It’s helped us a great deal.”
Glen 20 Surface Spray Disinfectant is tested and shown to kill 99.9 per cent of germs/bacteria and viruses, including the COVID-19 virus on surfaces, and is listed on the Australian Register of Therapeutic Goods (ARTG).
For further information on Meals on Wheels, visit https://mealsonwheels.org.au/
Client: Glen 20
Partner: Meals on Wheels Australia
Creative Agency: Host/Havas Sydney
Production Company: Mint Films
PR Agency: DEC PR
Media Agency: Zenith