GJ Gardner Homes has appointed BCM Group as its Australian creative and above the line media agency.
As part of its remit, BCM Group will lead brand creative, media planning and buying with an aim to drive better efficiencies across multi-channel media campaigns.
Says Phil McDonald, partner and managing director, BCM Group: “We are excited to build on the extremely positive reputation that GJ Gardner Homes has developed creating homes for Australian families for 35 years strong.
“It’s a great challenge to create work worthy of the history and credibility of the GJ Gardner reputation. Andrew and team have a real appetite for groundbreaking creative and media solutions and we are looking forward to launching our first integrated campaign for them.”
As part of the agency’s creative scope, BCM Group will create a new positioning and brand campaign to differentiate the brand, in what has become an extremely competitive category.
Says Andrew Borg, head of marketing, GJ Gardner: “We are very excited to be partnering with BCM and embarking on a new chapter for the G.J. Gardner Homes brand. We take great pride in what we do and we look forward to telling that story louder.”