Gimmie tells Australia “It’s how we buy now” in new brand campaign via Rumble Brisbane


Buy now, pay later online shopping destination, Gimmie has continued its mission to shake up the finance and pay later industry through a newly launched brand campaign and positioning via Rumble Brisbane.


The new direction, ‘It’s how we buy now’ echoes buyers’ growing interests in BNPL services to purchase higher-value items for the house, while also reflecting Gimmie’s commitment to giving people a fairer, more transparent option to get life’s big buys.

Says Brendon Harrington, head of marketing, Gimmie: “Gimmie’s specifically designed for customers who need a safe and responsible way to get those larger purchases and want flexibility to pay them off. Instead of requiring payments to be made over a few short weeks, Gimmie gives people the option to pay over one or two years, the way they get paid – weekly, fortnightly or monthly.”

Leading with a levity-laden TVC, the campaign focuses on the feeling of supreme buying confidence that comes from shopping with Gimmie and the resulting side effects – only slightly exaggerated in this case.

Says Bec McCall, creative director, Rumble: “For a relatively young sector, BNPL is already such a crowded place for a brand to carve out its own space. Gimmie’s offering is disrupting the market and knowing the Gimmie team wanted to do the same from a comms perspective is the best kind of brief for Rumble – it’s been awesome working with them to create a brand and personality that will turn heads.”

Launched on October 15, the campaign is a collaboration between the Rumbletown group of agencies with Scout handling media, Aruga steering PR, social and content, and Romeo taking care of digital.

Client: Gimmie
Founder & Chief Operating Officer: Nadine Tuckey
Founder & Managing Director: Scott Roworth
Chief Executive Officer: Cameron Murray
Head of Marketing: Brendon Harrington
Marketing Assistant: Tamara Love

Agency: Rumble Strategic Creative
Creative Directors: Rhys Venning and Bec McCall
Art Director: Bec McCall
Copywriter: Rhys Venning
Account Director: Chloe Swan

Production: Compadre Picture Co.
Directors: Dos Amigos (Sam Scoufos and Josh Bartlett)
Photographer: Sam Scoufus
Producer: Katherine Cooke

Post Production: Cutting Edge
Producer: Camille Cannings / Samara Keune
VFX Producer: Jessica Vines
Offline: Kerry Farrell
Colourist: Kali Bateman
Compositing/Online: Glenn Cone
VFX Supervisor: Zenon Kohler
Sound: Michael Thomas
VO: Digby Gillings