Buy now, pay later online shopping destination, Gimmie has continued its mission to shake up the finance and pay later industry through a newly launched brand campaign and positioning via Rumble Brisbane.
The new direction, ‘It’s how we buy now’ echoes buyers’ growing interests in BNPL services to purchase higher-value items for the house, while also reflecting Gimmie’s commitment to giving people a fairer, more transparent option to get life’s big buys.
Says Brendon Harrington, head of marketing, Gimmie: “Gimmie’s specifically designed for customers who need a safe and responsible way to get those larger purchases and want flexibility to pay them off. Instead of requiring payments to be made over a few short weeks, Gimmie gives people the option to pay over one or two years, the way they get paid – weekly, fortnightly or monthly.”
Leading with a levity-laden TVC, the campaign focuses on the feeling of supreme buying confidence that comes from shopping with Gimmie and the resulting side effects – only slightly exaggerated in this case.
Says Bec McCall, creative director, Rumble: “For a relatively young sector, BNPL is already such a crowded place for a brand to carve out its own space. Gimmie’s offering is disrupting the market and knowing the Gimmie team wanted to do the same from a comms perspective is the best kind of brief for Rumble – it’s been awesome working with them to create a brand and personality that will turn heads.”
Launched on October 15, the campaign is a collaboration between the Rumbletown group of agencies with Scout handling media, Aruga steering PR, social and content, and Romeo taking care of digital.
Founder & Chief Operating Officer: Nadine Tuckey
Founder & Managing Director: Scott Roworth
Chief Executive Officer: Cameron Murray
Head of Marketing: Brendon Harrington
Marketing Assistant: Tamara Love
Agency: Rumble Strategic Creative
Creative Directors: Rhys Venning and Bec McCall
Art Director: Bec McCall
Copywriter: Rhys Venning
Account Director: Chloe Swan
Production: Compadre Picture Co.
Directors: Dos Amigos (Sam Scoufos and Josh Bartlett)
Photographer: Sam Scoufus
Producer: Katherine Cooke
Post Production: Cutting Edge
Producer: Camille Cannings / Samara Keune
VFX Producer: Jessica Vines
Offline: Kerry Farrell
Colourist: Kali Bateman
Compositing/Online: Glenn Cone
VFX Supervisor: Zenon Kohler
Sound: Michael Thomas
VO: Digby Gillings