George Patterson Y&R Melbourne wins ‘Best in Show’ and six Gold Awards at W3 Awards in NY
GPY&R Melbourne beat off fierce competition at this year’s W3 Awards, walking away with seven trophies including ‘Best in Show’ and six Gold Awards – making them the most awarded agency in the world at this year’s show.
The W3 Awards honours digital creative excellence worldwide, and recognises the work behind award winning sites, marketing programs, and video content created for the web. This year’s awards featured entrants from across the USA, Europe and Asia-Pacific.
GPY&R won two Gold Awards for the Defence Force Recruiting’s ‘Mobile Medic’ in the Innovative/Experimental category and in the Augmented Reality – Branding category; one Gold for the Defence Force Recruiting’s ‘The Paper Baron’ in the Mobile Applications – Games category and three Golds for the Defence Force Recruiting’s ‘Impossible Airfield’ in the Branded Content: Business to Consumer category, Branded Content: Promotional/Branding category and Branded Content: Not-for-Profit category.
Other Australian Gold Winners included Blue Gum Interactive for its ‘Little Space Heroes’ website in the General Website Categories – Children category as well as the Game or Application – Social/Networking category; Reactive for Nissan’s ‘Nissan FlashForward’ in the Microsite – Automotive category; Brightlabs for ErdiGroup’s website in the General Website – Hotel and Lodging category and lastly SapientNitro for Foot Locker Asia Pacific’s ‘Foot Locker Art Prize’ in the Integrated Campaign – Fashion category and for ‘Earphone Bully’ in the Innovative/Experimental – Activism category.
Silver Winners also came from Australiascreen.NFSA in Sydney; BluArc Group, Sydney; Brightlabs Brisbane, Equilibrium in Perth; GPY&R Melbourne; Handbuilt Creative in Tasmania; REBORN in Sydney; Red Tiki in Perth; The Project Factory in Sydney; The White Agency in Sydney, Visual Jazz Isobar in Melbourne, WEB MATRIX in Wodonga, Victoria and SapientNitro in Brisbane.
7 Comments
Can’t say i’ve heard of that one
W what? – you must be at the forefront.
Well done to all the Aussies who represented!
Well done Patts great result. Good wins on a global level.
never heard of it
look at the other Australian entrants to get a vibe of what the competition was
does that contribute to any rankings, or have patts given up on that charade?
W3 is a big international digital innovation show.
It is well revered by great digital businesses, not just ad agencies.
The judging panel is also unique in the fact it includes members from media, interactive, advertising, and marketing firms, hailing from organisations as diverse as MTV to Wired Magazine.
So it;s not just old ad guys who judge it.
Previous Best of show winners include, RGA, Big Spaceship and RED Interactive.
Hope this helps.
How many times do you need to be told that an idea is good? Do you really have to enter it in every show? Congrats and all, by the way. Just curious.