G’day Parks gets cheeky with extension of its ‘Here’s Good!’ campaign via TBWA\Adelaide

Full of cheek and designed to show just how easy it is to book a regional getaway at more than 300 holiday parks around the country, G’day Parks’ new campaign is rolling out from this week, supported by an exclusive sponsorship deal with iconic duo Hamish & Andy, developed by TBWA\Adelaide.

An extension of last year’s ‘Here’s Good!’ campaign, the new campaign puts the focus on the power of G’day Parks’ industry leading booking engine and mobile app – the only one of its kind in country and the easiest way to get away to regional Australia.

In a huge coup for the brand, G’day Parks is the exclusive sponsor of Hamish & Andy’s #1 comedy podcast over summer, with the iconic duo sharing the ‘easy way to get away’ with the dedicated G’day Parks booking app – because if characteristically unsavvy Hamish can book a holiday through the app, it must be easy!

In what is the biggest campaign for G’day Parks to date, the brand will feature across all major radio networks, along with YouTube, digital, bus backs and much more when it hits the market from late January.

G’day Group chief marketing officer Lahnee White said the new campaign brings to life the fun of regional travel while demonstrating just how easy it is for all Australians to book their next getaway: “The industry continues to experience a renaissance and is responsible for more holiday nights than any other tourism sector.

“As the only company in the sector with a dedicated booking app, we wanted to show that G’day Parks provides an easier and more rewarding way for Australians to find and book their next holiday through a fun and cheeky campaign that cuts through to our audience and reflects the personality of our brand.

“We’re thrilled to bring this to life through an exclusive Hamish & Andy sponsorship to launch our new campaign to market and encourage more people to hit the road and uncover the best of our own backyard.”

Says Joe Godsell, managing director of TBWA\Adelaide: “We love this campaign, it is simple, fun, and memorable – echoing what the experience of booking a holiday should be. Its distinctiveness comes through in the brand assets and tone of voice we have developed, which are bang on for a brand like G’day Parks.

“The Here’s Good! creative platform is a celebration of both how amazing it is to be here in Australia, and just how easy G’day Parks have made it to book up a Holiday Park online. Well done to the entire team for this fun campaign, because sometimes for advertising to be memorable it just needs to be just that – fun!”

Creative Agency: TBWA\Adelaide

Media Agency: Carat Adelaide