G-Star engages artist Anthony Lister for G-Star Elwood X25 retail activation via The ARC Factory
G-Star RAW has joined forces with renowned artist Anthony Lister to bring its latest collection to life, G-Star Elwood X25.
Lister, best known for his street art and installations was invited to collaborate with G-Star RAW by painting a mural on the exterior of the flagship Sydney World Square store. Inspired by the theme of ‘freedom of choice’, Lister also hosted an adaptation of his Lister Live event – an intimate evening of drawing whereby he allows visitors the opportunity to draw alongside him.
The two part G-Star retail activation in collaboration with Lister offered a unique, real-time experience where consumers were exposed to an artists mind at work and given the opportunity to participate in live art. By incorporating G-Star’s Elwood X25 collection – a series of 25 unique pants hand picked by Pharrell Williams – Lister fused the worlds of retail and art, exposing consumers to the underlying theme of G-Star’s Elwood X25 collection – freedom of choice.
Creative Agency: The ARC Factory
Artist: Anthony Lister
Photography: Titus Pengelly & Luke Latty
Videography: Luke Eblem
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‘Freedom of choice’ by buying our product.