Fuso drives its creative account to Akkomplice; ends creative partnership with TBWA\Melbourne

Independent agency Akkomplice has been appointed lead strategic advertising and creative agency for Fuso Truck and Bus Australia.

The new business win for Akkomplice sees Australia’s third highest selling truck brand move from TBWA\Melbourne to join clients including Kellogg’s, Freightliner, Darrell Lea and Sirena at the independent agency founded by Kenny Hill in 2014.

The move comes as the Fuso brand, part of Daimler Truck and Bus Australia, brings in a raft of new model launches and technology advances including the zero emission e-Canter.

Akkomplice general manager, Kane Gray, says the agency is thrilled to have Fuso join their family of automotive brands: “We love working with ambitious brands, so being trusted by Fuso to help drive growth and long-term success in the highly contested Australian market is terrific”.

The most popular Fuso model, the Canter, celebrates 50 years in Australia in 2021 and was famously depicted as “Not so squeezy” back in 1978. Parent company Daimler is one of the world’s largest truck manufacturers with seven brands under its roof including Mercedes-Benz and Freightliner.