End of life services need to move quickly to deliver support in a time of need. For Melbourne start-up, Bare Cremation, this attitude extends to its marketing.
Inspired by the recent earthquake and general strange series of events happening in Melbourne lately, Bare decided to use the headlines of the day to remind people that life is unpredictable.
Teaming up with art director Josh Mann and copywriter Nathan Davoli, Bare rolled out 18 billboards across Melbourne, less than 24 hours after the earthquake. Messaging also included the seismic shocks of the new submarine deal with the USA, the Melbourne Football Club finally playing a Grand Final (in Perth) and the drama of the Masked Singer.
The campaign was retweeted by AFL players Adam Tomlinson and Matt de Boer.
Just a little reminder to everyone to prepare for the unexpected.