Best Performing Oils 2019 is the new brand film by Supercheap Auto. The story follows an unsuspecting hero with their foot firmly on the accelerator in a race to deliver a mysterious suitcase to its rightful owner.
The action packed film features high performance vehicle chase sequences and daring stunts wrapped in a humorous Australian take on the action and spy movie genres.
Shot over four days in South East Queensland, the brand film was crafted under the expert guidance of Taxi Film Production director Davros, who is no stranger to the automotive world.
Now in its fifth year of production, the Best Performing Oils series has become an eagerly awaited yearly tradition for Supercheap Auto fans. This year Davros was tasked with steering the campaign in a bold new direction, combining the strong focus on automotive action established in previous years with a fun and engaging narrative.
Davros said the project was one of the most rewarding of his career, due to the scale and diversity of the script, the left-field approach taken by the creative director in bringing this project together and the creative freedom he was given by the client.
Says Davros: “This script has it all – talent direction, comedy, multiple high speed chase sequences and dynamic practical stunts. Supercheap Auto’s passion to create unique, left of centre content that pushes boundaries and speaks directly to their audience is a rare and cherished thing. It’s an honour to have been at the helm of such a large and dynamic project.”
Davros worked closely with Supercheap Auto’s creatives and in-house content team to shape the final narrative before bringing the script to life alongside 65 members of the cast and crew.
Says Davros: “True collaboration without duelling creative egos is a rare thing, but it’s the ethos that creative director, Josh Weier lives by and in this project, he led by example.”
“Thanks to Reece Moger and David Bauer from Super Retail Group for trusting me with this project and for letting me fulfil my vision with your full confidence.”
To view what else Davros has been working on, you can check out his showreel here.
Client: Supercheap Auto
(Reece Moger and David Bauer)
Creative Director: Josh Weier
Production Company: Taxi Film Production
EP: Andrew Wareham
Producer: Mark Bishop