FUJIFILM Australia appoints Hello as full-service agency of record

Full-service agency Hello has been appointed as FUJIFILM Australia’s Photo Imaging integrated agency partner, with a remit spanning brand, creative and media strategy, as well as execution across the full mix.

The agency of record appointment covers all brands within the FUJIFILM Australia Photo Imaging Division, including Instax™, Fujifilm Photos and QuickSnap with work to span creative, social, PR, experiential, creator, media and partnerships.

Says Mark Little, National Marketing Manager at Fujifilm: “We were blown away by the creativity and connected thinking demonstrated by Hello. Their ability to develop a strong brand strategy and carry a big idea consistently through the line was particularly impressive. We look forward to onboarding the team and rolling out an exciting 2026 innovation agenda.”

Says Sam Kelly, CEO of Hello: “This is a significant win for Hello. To have our thinking recognised by a brand like FUJIFILM Australia is a strong endorsement of our unique proposition. We’re excited to partner with Mark and the team to plan and deliver their FY26–27 activity.”

The win marks a successful FY25–26 for the 70 person agency who have added CommBank, Amazon, Dry July, 4Pines and Wingstop Canada to an already impressive portfolio including the likes of Uber, Paramount+, Audible, BMW, Network 10, Under Armour, Paramount Pictures, Budget Direct, Kimberly Clark, Rebel Sport, Afterpay, LiquidIV and Kmart.

With onboarding and platform work underway, the first FUJIFILM Australia work is expected to launch in August 2026.

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