Frucor’s V Energy introduces ‘the massive hit that improves you a bit’ campaign via Clems Sydney
Frucor’s V Energy Drink has kicked off 2014 with a new advertising campaign created by Clemenger BBDO Sydney that marks a shift away from the hyped up, excitement filled madness synonymous with energy drink marketing.
Says Paul Nagy, Clemenger BBDO Sydney executive creative director: “Other energy drink brands are busy throwing guys out of planes and off buildings to suggest their drinks will somehow make us superhuman.
“With this campaign we are taking a refreshing and unashamedly honest approach. Whilst energy drinks can’t turn you into an overnight success or a demi-god, they can give you the energy to make you a little bit better at doing the things you already do.”
The commercial is set aboard a Viking ship and sees a group of Vikings mutiny against their leader in favour of his V drinking and slightly improved doppelganger.
The campaign is centred on the line “The massive hit that improves you a bit” and will be used as a new brand platform, with more content set for release over the coming months.
Says Chris Donald, V Energy senior brand manager: “Over the past 12 months, we’ve worked closely with Clemenger BBDO Sydney to develop a new brand campaign for V Energy. Based on clear insights derived from consumer research, the team at Clemenger built a simple, yet creative concept to engage and entertain our broad target market.
“The V Team couldn’t be happier with the resulting 30 second spot, and we look forward to how consumers will react to it, and the subsequent elements of the brand campaign.”
The TV spot will run on Nine, Ten and Foxtel networks for the next four weeks and is supported with digital advertising on YouTube and Facebook.
Client: Frucor – V Energy
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Directors: Malcolm Caldwell and Ian Broekhuizen
Senior Creatives: Ben Clare and Brendan Willenberg
Senior Account Director: Cate Stuart-Robertson
Account Director: Colin Fairley
Senior Account Manager: Melanie Spence
Account Executive: Nick Alcock
TV Producer: Jonathan Gerard
Head of Planning: Matt Walters
Planner: Simon Gibson
Production Company: Exit Films / Tool of North America
Director: Benjamin Weinstein
Executive Producer: Emma Lawrence
Post-Production: Fin Design + Effects
Sound Design / Music: Song Zu
2 Comments
This made me chuckle out loud. Not many people can write and make this style of silly humour and pull it off. Good on yis all ‘n’at.
I like it. Monty Python humor that always has a reason for entertaining you, which doesn’t ask anything from you. Refreshing entertainment.