Friends of the Earth launch social campaign to send a politician into space via The Monkeys


SendAScepticToSpace_1.jpgIn a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person.

Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we’re destroying our only home.

SendAScepticToSpace_4.jpgThis is called ‘The Overview Effect’. But it’s wasted on astronauts. Astronauts don’t write our laws or create the policies that can protect our planet. Our politicians do. Despite 97 per cent * of climate scientists agreeing climate change is real, some of the world’s most influential leaders, shaping policies in countries including the USA, Australia, Canada and Russia, still don’t get it.

But there’s one dramatic way we can change their view.

Friends of the Earth Australia is campaigning to send one of the worst climate sceptics from down here, up there. To take action they’re crowd-funding a ticket to space for the world’s biggest climate sceptic, as voted by you, the people of earth.

To view the climate change sceptic with the highest current ranking click here

If the target goal is reached, Friends of the Earth Australia will buy the sceptic with the most votes a ticket to space to experience ‘The Overview Effect’ with their own eyes. If they come back to earth with a changed perspective on the environment, it’s worth every cent. Especially if they act on it and improve environmental policies.

Says Cam Walker, spokesperson, Friends of the Earth: “Our vision is of a world where everyone’s needs are met in a way that safeguards the future of our environment. #sendasceptictospace aims to give our world leaders a chance to experience a new viewpoint when it comes to the importance of protecting our earthly home.”

Says Justin Drape, co-founder and chief creative officer, The Monkeys: “We hope our campaign for Friends of the Earth gets people taking notice of climate change and better yet taking action. When it comes to safeguarding the environment and future of our planet, #sendasceptictospace gives power to the people to choose the most influential climate change deniers they believe need the biggest change in perspective. Let’s hope they come back down to earth with a new mission to protect it.”

To help us get lift off visit and move one step closer towards saving our home.

To view Twitter page go to:

Client: Friends of the Earth Australia

Campaigns Coordinator: Cam Walker

Fundraising Coordinator: Phil Evans

Agency: The Monkeys

Executive Creative Director: Justin Drape

Executive Planning Director: Fabio Buresti

Interactive Creative Director: Morten Halvorsen

Creative Director: Paul Bruce

Senior Art Director: Barbara Humphries

Senior Copywriter: Tim Pashen

Front End Developer: Lachlan Tweedie

Tech Director: Pete Vahaviolos

Digital Design Lead: Eva Godeny

Digital Designer: Laura Ives

Designer: Lauren Elliot

Digital Planning Director: Grant Flannery

Digital Planning Director: Tyson Rose

Planning Director: Michael Hogg

Community Manager: Alexandra Gee

Editor: Matt Regan

Junior Broadcast Producer: Alex Gillespie

Digital Executive Producer: Sabrina Riedel

Senior Digital Producer: Alastair Reilly

Producer: Jo Johnston

PR: Larissa Meikle

Voice Talent: Rupert Degas

Editor: Matt Regan

Music: Marcus Loeber

Sound: SongZu