Four’N Twenty launches new ‘We’ve been there for it all’ campaign via BMW dentsu Melbourne


UPDATED TO INCLUDE TVC – Four’N Twenty has launched its latest campaign ‘We’ve been there for it all’ via BWM dentsu Melbourne, which celebrates the nation’s love of sport and The Great Australian Taste.


From AFL to rugby, on basketball sidelines and in the clubrooms, Four’N Twenty has been part of Australia’s famous sporting moments for almost 75 years.

The integrated campaign reignites the brand’s rich history and celebrates Four’N Twenty’s position as a much-loved part of Australian culture, while embracing the diversity of sports stars and fans today.


‘We’ve been there for it all’ builds on previous campaigns and puts a modern twist on the iconic Four’N Twenty anthem, which was made famous in the original Four’N Twenty bus commercials, which featured iconic legends Including Jack Dyer, Lou Richards and Ted Whitten.

The new commercial will feature current legends who have captivated sports fans across Australia and abroad since the turn of the century: Ben Simmons, Jonathan Brown, George Gregan, Steven Bradbury, and Four’N Twenty’s newest brand ambassador, dual professional athlete, Tayla Harris.

Long-standing Four’N Twenty ambassadors Ben Simmons and Jonathan Brown are excited to be part of this generation’s time capsule.

Says Simmons: “Growing up in Australia, my childhood was footy and pies. Today, Four’N Twenty has grown across many sporting codes and countries and I’m honoured to share The Great Australian Taste abroad, especially with my fans in Philadelphia and the US.”

Says Brown: “I remember being captivated by Four’N Twenty’s bus ads as a youngster – everyone dreamt of having a seat on that bus! I’m honoured to finally be part of an iconic Four’N Twenty commercial that will go down in history, especially in such great company.”

Tayla Harris, who has today been announced as Four’N Twenty’s newest brand ambassador, agrees: “What better opportunity to kick start my partnership with Four’N Twenty than a campaign that celebrates the best elements of sport – fans, legends, and pies!”

Says Anand Surujpal, general manager of marketing and innovation, Patties Food Group: “Fans have embraced Four’N Twenty’s association with Australian sport for decades. We’re proud to build on our heritage and bring this iconic campaign to life with the sporting stars and moments that people will talk about for years to come. As a brand, we have been there for it all, and we will continue to be there for it all.”

Says Belinda Murray, managing director, BWM dentsu Melbourne: “We are once again thrilled at the opportunity to be part of bringing fun and a modern take on such an iconic Australian brand. Four’N Twenty is such an integral part of Australian sporting culture, so the whole team was pumped to use our combined strategic, brand and creative, expertise to bring this campaign to life and add a new chapter to the history books.”

Creative Agency: BWM dentsu Melbourne
Managing Director: Belinda Murray
Executive Creative Director: Phil Van Bruchem
Associate Creative Directors: Giles Watson and Tim Smith

Senior Creative: John Skaro
Senior Account Director: Lauren Benezra
Account Manager: Romy Stubbings
Senior Producer: Naomi Nienaber

Production Company: Guilty
Director: Tony Rogers
DOP: Joey Knox
Producer: Jason Byrne
Line Producer: Victoria Schaw
Production Coordinator: Jack Davies