Former TBWA\Sydney MD Tanya Vragalis returns to M&C Saatchi for managing director role

M&C Saatchi has announced the return of Tanya Vragalis as the new managing director. Vragalis joins the executive leadership team with a focus on leading M&C’s client delivery model with Woolworths Group’s Greenhouse Collective.

Says Justin Graham, CEO of M&C Saatchi APAC: “We’ve built a fantastic working model with the Woolworths Group that’s currently evolving, and we’re taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Vragalis is an integral part of this plan. She brings a passion for innovation and a strategic mindset to the ever-evolving creative landscape.”

Vragalis is not new to M&C Saatchi, having previously worked with the agency in 2017-18 leading CommBank. Since then, she has made significant strides at TBWA before her return, with deep experience in telco, tourism, financial services, and retail. An exceptional client lead, Vragalis is known for her supportive and responsive nature, ensuring innovative solutions and impactful agency responses.

Vragalis has led successful high-profile campaigns, such as the launch of Amazon in the Australian market and transformed brands like CommBank, Pernod Ricard Winemakers, Tourism New Zealand and Optus Business with her strategic and creative brilliance.

Commenting on her new role, Vragalis says: “I’m thrilled to be re-joining M&C Saatchi Group in this exciting new era. There’s significant momentum and transformation in progress so it’s a great time to join. I’m particularly excited to collaborate with Steve Coll, our clients & the talented team that form part of the Greenhouse Collective to help drive growth for the Woolworths Group.”