Former Special business director Ferne Archer joins Trout as group account director

Trout Creative Thinking has further bolstered its senior ranks adding former Special business director Ferne Archer as group account director.

Archer brings over a decade of experience from top agencies like Special Group, AJF Partnership, TBWA, and CHE Proximity.

Says Archer: “I’m excited join an agency that truly breaks the mold. Trout represents a unique opportunity to focus in on a sector, hone expertise and help businesses who are building the future. I can’t wait to get stuck in.”

Says Emily Pockley, GM of Trout: “We’re thrilled to be growing our team with someone as bright and talented as Ferne. We work with incredible clients and as we continue to build brands in the home, trade and building industry, key to our growth is always our culture defined by the best talent and an additive mindset. Ferne embodies what it means to be all these things.”

Archer will work across a portfolio of clients including Reece.